Articles & Helpful Information

The articles in this section have appeared in various pieces that we've produced. We offer them to you as a free resource on making your experiential marketing efforts more successful. If you have any questions about this material, or if we can help you in any way, please contact us.

Recent Articles

Adventures in Experiential Marketing

During a recent reconnaissance expedition into the field of experiential marketing, I found an occasionally rich and often impoverished cyber world of information. My quest to map out the unfamiliar terrain and pin down a definition for the term “experiential marketing” was fraught with varied definitions, diverse notions, and seemingly unfounded assumptions. It is my lofty ambition to help shed some light on this rapidly growing branch of marketing and add some clarity to an often vague and undefined term.

Budgeting for Success

Increase productivity and effectiveness with your tradeshow budget using industry guidelines, along with your own tradeshow expenditure history and create a plan that works for you.

Happy 10th Anniversary!

Advent worked with a local record label celebrating their 10th anniversary to create an event at the Country Music Hall of Fame that would reflect their history of success.

Fun at Work: Another Reason to Make Over Your Space

Concept Technology revamps its office space to make it a "cool" place to work for its employees and to reinforce company values and principles that set them apart from the competition.

Driving Measurable Traffic to Your Trade Show Booth

Maximize your tradeshow investment with a pre-show traffic-building strategy that will bring sweet spot prospects to your booth, with responses that will lead to conversions.