Author Archive

Definition of Immersive Marketing

by Bill Taylor

 
“If you build it they will come.” - Field of Dreams
Immersive marketing is the heir apparent to the experiential marketing and customer exposure management philosophies.  The obvious implication of ‘immersive marketing’ is that it completely envelops consumers in the brand.  But what does that mean practically?  Shar Van Boskirk of Forrester Marketing Research defines immersive marketing as “a […]

The Changing Face of Face-to-Face Marketing

by Bill Taylor

Generational trends are transforming business
The experts weigh in: John Kilmetis, Phil Goodman, and John Roberson discuss the future of trade shows

The face of America is changing.  It is getting younger.  The mighty ranks of the Baby Boomer generation are dwindling against the rising tide of their children, the Echo Boomers, also called Generation […]

Gallup-Healthways join forces in San Francisco

by Bill Taylor

Healthways wanted to host a unique, strategic, and highly targeted marketing event as a compliment to its presence at the 2008 AHIP Conference in San Francisco. The objective was to unveil the unprecedented Gallup-Healthways Well Being IndexSM and to network with an existing and prospective customer base of high-level executives.  The creative minds from Healthways […]

Immersive Marketing: Challenge Your Audience

by Bill Taylor

 
Marketing events must challenge your audience.  Sounds strange, right?  Does that mean you should schedule a push-up contest at your next promotion?  To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide a […]

2008 EVENT MARKETING TOUR

by Bill Taylor

The Next Big Thing

On October 9, 2008, style guru and virtual trend thermometer, Robyn Waters, stops in Nashville to tell us what’s hot in event marketing. She will turn your world upside down as we take a look at how to gauge fluid and often contradictory marketplace trends. As keynote speaker, she will take listeners on an insightful tour into the macro marketplace and into the minds of consumers. She challenges attendees to focus not just on “what’s next” but “what’s important” by looking at new ideas and products from ‘the inside out.’

Experiential Marketing and Star Power

by Bill Taylor

Celebrity Sells, Celebrities Sell, and Consumers Buy
  

Why fueling your brand with star power works: AUTHENTICITY
          
What can Lebron James, Tiger Woods, and pop-star upstart Rhianna teach us about experiential marketing?
Marketing is about opening the door between consumer and brand.  Marketers continually search for other keys, picks, sledge hammers, or whatever else they can find to create a connection and open […]

Choosing Colors for Your Branding and Display Design

by Bill Taylor

Color is a very powerful tool that should be used and leveraged effectively in your branding, marketing, and display design. It surrounds us every day and effects us psychologically and physically. The majority of information that we absorb is through our visual sense. Yet we rarely stop to contemplate why and how it accomplishes its effects.
Experiential […]

Marketing in a Slow Economy

by Bill Taylor

If you had just one dollar left to spend in your company…
         
The dark forecast of economic woe looms like a menacing cumulonimbus cloud billowing on the horizon.  To be sure, current patterns indicate it may be blown off course.  But consumers are battening down the hatches.  As the United States tightens its purse strings […]

Brand: Your Most Valuable Asset

by Bill Taylor

What’s In A Name?
What is value? Consider this: Brands and Branding points out that in mid-2002 the book value of The Coca-Cola Company was $10.5 billion. At the same time the stock market value was around $136 billion. How do you explain a staggering difference of over $125 billion? Assets like contracts, […]

Viral Events: Create Word of Mouth Buzz

by Bill Taylor

Make a splash with Viral Events
A recent poll released by the Event Marketing Institute displays the significant viral impact created by events.  Like concentric rings in a pond, the energy from your event spreads beyond the initial splash.   
An article released in The Earth Times reports that the survey which included over 1,100 individuals found that: (Read the article) 
 
 —   78% of […]