Author Archive
Author Archive
How to Eliminate Tradeshow Headaches
by Bill Taylor
FIVE STAR MARKETING Choose the right marketing firm and eliminate tradeshow headaches Eliminate the pain of choice and implementation. Top marketing firms often resemble five-star restaurants. The finest restaurants offer limited menus, are characterized by great service, and offer an overall pleasant experience. Often they remain small enough to allow for an intimate dining. And they retain a culture […]
Exhibit Internationally
by Bill Taylor
The Benefits of a Weak Dollar? EXHIBIT INTERNATIONALLY: A weak dollar means good news for exports The experts can’t agree. Geoff Colvin of Fortune Magazine reports that Merril Lynch’s chief economist says we are in the thick of a recession while Goldman Sach’s chief economist believes one is looming dark on the horizon (Read the […]
Presentation and Authenticity in Advertising
by Bill Taylor
FISHING FOR SUCCESS The shock of the water rushing over the pebbly bottom and past my toes was awfully cold at first. I waded in up to my knees and made my way towards the far bank where the big weeping willows drooped lazily over a deep pool against the bank. Immediately, I spotted the movement of […]
10 Tips for an Eco-Friendly Trade Show
by Bill Taylor
There is a green wave sweeping across the country and marketers are paddling like the devil to catch it and not get washed out in the crowd. Green is not just for Nalgene-toting, oat-eating activist types anymore. Now the Hummer-driving, Republican governor Arnold Schwarzenager, who said “no to girly-man economics,” is now saying “yes” to environmental responsibility with his new “green agenda,” says Fortune Magazine (read more). In business, even traditionally conservative big hitters like Goldman-Saxx have turned to the green side. And competitors are turning green with envy.
Think Apple
by Bill Taylor
What can fruit teach us about business? “Lieutenant Dan got me invested in some kind of fruit company. So then I got a call from him, saying we don’t have to worry about money no more. And I said, that’s good! One less thing.” ~ Forrest Gump (in reference to Apple Computer) Apple and business: […]
Don’t forget the swiffer
by Bill Taylor
One of our most valuable clients recently asked us to help set up a stunning 10×20 display for a show in San Diego, and I was assigned to the task. My mission seemed simple: “Go to San Diego and put up the booth.” But during my pre-mission briefing, I found that “put up the booth” meant […]
Aristotelean Business Sense
by Bill Taylor
I recently examined a case study of a map-producing company that thought it was in the map business. Sounds reasonable, right? Reasonable, yes, but in reality it was a case of mistaken identity. Let’s try to figure out what business they were actually in. Artistotle, the rock star of the philosophical ancient world, can help […]
Notes from the Trade Show Floor
by Bill Taylor
As I stepped onto the floor of the International Hotel/Motel and Restaurant Show in New York I was greeted by dazzling array of sights and sounds ranging from the subtle to the extravagant. Each appeal to my senses was a bid for my attention. Here are a couple winners: The BIG and flashy award goes too: Immediately, like […]
Primal Tactics
by Bill Taylor
In the corporate world there is evolutionary struggle in which companies engage in a primal struggle to survive and thrive. At the cost of time, opportunity, and wealth, companies often compete to be the best in the business and wage ferocious marketing wars to sway consumers, win the lion’s share of resources, and claim the top […]
Adventures in Experiential Marketing
by Bill Taylor
During a recent reconnaissance expedition into the field of experiential marketing, I found an occasionally rich and often impoverished cyber world of information. My quest to map out the unfamiliar terrain and pin down a definition for the term “experiential marketing” was fraught with varied definitions, diverse notions, and seemingly unfounded assumptions. It is my lofty ambition to help shed some light on this rapidly growing branch of marketing and add some clarity to an often vague and undefined term.