Author Archive
Author Archive
Attract Quality Tradeshow Leads
by Gloria Clements
Maximize your investment, get higher returns by targeting qualified leads and developing a comprehensive tradeshow strategy.
Over the past couple of years, most marketing executives have complained about one or more of the following problems:
Our marketing efforts and trade show strategies are not yielding the desired results
Our market messaging is unclear and often times inconsistent (i.e., […]
Managing Trade Show Staff
by Gloria Clements
People management is vital to increasing tradeshow ROI
Choose good people. Your image does not stop with an elaborate booth, fancy advertising or impressive literature. These certainly help, but it’s your people who actually sell the company, and its products and/or services. They make up the strength and backbone of your exhibiting presence. The team that […]
Follow that Lead: 3 Tips for Post-Tradeshow Success
by Gloria Clements
Develop a Clear Follow-Up Strategy
3 Post-show activities that will increase your tradeshow ROI:
Create effective follow-up. Effective follow-up is too valuable of a tool to misuse, and for that reason it should be well thought-out far in advance. It is to your advantage to develop an organized, systematic approach to follow up. Based on your ranking […]
Essential Trade Show Planning Tips
by Gloria Clements
Tips That Will Increase Your Tradeshow ROI: Nine must do’s for a successful trade show
Select the Right Shows and Space at the Show. Ask yourself the following questions: What shows have you attended in the past? What are the business reasons to continue to attend or to stop attending a particular show? […]