Author Archive
Author Archive
Lighting of the Green
by Kristin Davis
Lighting of the Green
Lipscomb University’s Lighting of the Green is an annual campus event to kick-off the holiday season. Hundreds of families came to enjoy the event held in the Allen Bell Tower Mall. Lit with colorful Christmas images, it was a beautiful backdrop as the groups performed. Amy Grant, Buddy Greene, and Pat Flynn performed […]
Mattress Maker Dreams Big with New Headquarters
by Kristin Davis
Mattress Maker Dreams Big with New Headquarters
With a century of experience crafting high-quality, affordable bedding, Comfort Solutions approached Advent to create a design for their new worldwide headquarters that would fully communicate the definition and strength of their brands. King Koil, specifically, has served customers since 1898. Their goal was to present their brand’s message […]
Take the Lead on Follow Ups
by Kristin Davis
Take the Lead on Follow-ups
It’s painful but true that only 20% of companies who exhibit at tradeshows actually follow up with the leads they gathered. Why do we work so hard and invest so much time, energy and resources and then not follow up with leads after the show? Let’s identify reasons why companies may not follow […]
Budgeting for Success
by Kristin Davis
Increase productivity and effectiveness with your tradeshow budget using industry guidelines, along with your own tradeshow expenditure history and create a plan that works for you.
Happy 10th Anniversary!
by Kristin Davis
Advent worked with a local record label celebrating their 10th anniversary to create an event at the Country Music Hall of Fame that would reflect their history of success.
Fun at Work: Another Reason to Make Over Your Space
by Kristin Davis
Concept Technology revamps its office space to make it a "cool" place to work for its employees and to reinforce company values and principles that set them apart from the competition.
Driving Measurable Traffic to Your Trade Show Booth
by Kristin Davis
Maximize your tradeshow investment with a pre-show traffic-building strategy that will bring sweet spot prospects to your booth, with responses that will lead to conversions.
High Rollers for Charity
by Kristin Davis
For one Nashville-based healthcare company, Advent coordinated a casino-style event benefiting charities. The client was in Las Vegas attending a trade show and wanted an extra opportunity for face-to-face interaction with targeted high-level executives. We provided them with a direct mail concept intended to entice high-level executives to come to the event for some relaxation […]
Do You Need a Lobby Makeover?
by Kristin Davis
People don’t deny the old saying “You never get a second chance to make a first impression”, but have you thought about it in relation to your lobby? If not, allow us to give you some questions to ponder in order to decide if a lobby makeover is the right approach for you and your […]
“Google-ing” on the Show Floor
by Kristin Davis
by John Roberson
Performing a Google search in today’s age of technology is almost second nature for us. Much like Band-aid and Kleenex brands have become representatives of their products, “Google-ing” will be synonymous with a product of service. As the internet sets a new standard for business lifestyles, many analysts predict that trade shows might […]