Author Archive

Outdoor Event Tips

by Linda Benthall

HAVE FUN, PLAY OUTSIDE

Whether you are a sponsor of the holiday 5k, a benefit walk or an outdoor craft/music fair or planning a huge company picnic, there are lots of great messaging options. Don’t leave impression to chance or wait till the day before to get ready. Your impact can be much more memorable! Check out these […]

Stretching your trade show budget

by Linda Benthall

Whether you are going to one or 10 trade shows or have a 10x10 or a 30x50, here are several tips to maximize the dollars you've set aside for this marketing initiative:
Register early ~ Exhibitors can usually save 20% by reserving their booth space before the earliest deadline. 
Book show services early ~ You can save an average of 30% by scheduling services […]

Article on Experiential Marketing

by Linda Benthall

One of the newest Advent team members came to us from another industry and, like many people out there, wasn't sure what we meant as we tossed the words Experiential Marketing around the office. He recently conducted some research to get up to speed and be a more-informed ambassador. He took his findings and penned a creative and informative essay answering the question "What […]

Pre-Trade Show Haiku

by Linda Benthall

Exhibiting at
the right trade show(s) is the first
 weighty decision.