Whether you are a sponsor of the holiday 5k, a benefit walk or an outdoor craft/music fair or planning a huge company picnic, there are lots of great messaging options. Don’t leave impression to chance or wait till the day before to get ready. Your impact can be much more memorable! Check out these 5 outdoor event strategies and decide which fit the look and function you need:

• PREPARE THE WAY Identify designated areas, provide wayfinding, advertise a special promotion with A-frame Signs, banners, or even luminaries at night.
• GO VERTICAL Teardrop-, block– or feather-shaped graphics flags make a visual vertical impact above the crowds.  Going tall provides high impact messaging from a distance.  Its easy to find products ranging from 6′-20′.    Don’t be intimidated.  Most options are easy to set up.  You can choose a spike for placement in the grass or a cross base for use on paved ground.
• BLOW IT UP Frame the entrance to your special event with inflatable arches or use an air dancer to help drive traffic to the featured attraction.
• COMMUNICATE Outdoor X Stands are a great way to increase your touch points and advertise a special product, promotion or upcoming event. The base holds water or sand to keep it stable no matter the weather.
• BRAND SPACE Create a branded space to build relationships and hand out promotional material or products with portable aluminum tents.

With some advance planning, your event can leave a last lasting impression on all those who attend, one that builds brand equity and loyalty.

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Advent leads at the forefront of the cutting edge modern marketing industry by fueling brands with the explosive power of experiences.  Advent creates an emotional bond with audiences by leveraging the unrivaled effectiveness of experiential marketing through targeted events, engaging exhibits, and branded spaces.  High impact and high touch strategies mark Advent’s creative advantage and have helped rapidly expanding brands communicate messages that gain immediate and lasting resonance with consumers.  For more visit www.adventresults.com.

Register early ~ Exhibitors can usually save 20% by reserving their booth space before the earliest deadline. 

Book show services early ~ You can save an average of 30% by scheduling services like labor, carpet, and electricity by the advance/discount dates.

Plan early ~ Avoid rush fees and ordering on the show floor by allowing enough time for “normal production” booth and graphic deadlines. You will save on production costs and eliminate “overnight” shipping.

Ship early ~ Sending your booth to the Advanced Warehouse skirts the possibility of your freight company billing you to wait in line to unload at the show dock. If your booth is small enough to send via Fedex or UPS, you will save a lot by using “ground” instead of an expedited service.

Roll in, roll out ~ Those of you in the 10x10 and 10x20 categories can avoid material handling/drayage charges by bringing your display in with you.

http://www.adventresults.com/about-advent/Adventures-in-Experiential-Marketing

the right trade show(s) is the first

weighty decision.