Author Archive
Author Archive
CMT shows off custom exhibit at CMA Music Fest
by Advent Results
Objective
The CMA Music Fest is the place to be for everything country music. CMT wanted to make a great showing, and asked Advent to help them display their brand with a custom exhibit that included a stage, a red carpet, and one big set of vehicle graphics.
Solutions
Advent helped CMT by designing a custom exhibit with […]
Mississippi State brands football facilities
by Advent Results
Objectives
New Mississippi State Head Football Coach Dan Mullen wanted to create energy and excitement about his football program. To do this, MSU needed to update the football offices and locker room to reflect the heritage of the MSU program, as well as Coach Mullen’s vision for his new team. The offices needed to speak to […]
JA recieves new brand space from Advent
by Advent Results
Objectives:
JA Integrated Thinking works with some of the biggest brands in the world in fast food, banking, sports and entertainment industries. JA asked Advent to develop a space that reflects their commitment to their clients and their commitment to creativity.
Solutions:
Advent helped JA fabricate their brand space by using different elements and textures, helping JA tangibly […]
Dining Hall gets served a taste of design
by Advent Results
Objectives:
Lipscomb asked Advent to create a better dining experience for students, faculty, and visitors to the university. They also wanted to use the dining hall as a place for key messaging, and a showcase of what their campus is all about.
Solutions:
Advent delivered Lipscomb a dining hall makeover that truly expressed the Lipscomb brand. The Spirit […]
Increasing Your Tradeshow ROI
by Advent Results
Tradeshows are not just about the giveaways. Shopping for trinkets to give potential customers is often an overwhelming experience, but there is more to increasing your return-on-investment from tradeshows than just odds and ends for people to throw away.
For a typical buyer from a mid-sized firm who is attending a tradeshow, the pens, notebooks, and […]
Event Marketing At Sundance Film Festival
by Advent Results
Consistently, the Sundance Film Festival plays host to some of the most innovative event marketing campaigns on the planet. This year was no exception.
The festival attracts more than 46,000 visitors every year and reaches more than 400 million people worldwide. The Sundance Institute, which runs the festival, allows sponsors to occupy designated suites and either […]
Lipscomb University College of Pharmacy
by Advent Results
Objective:
Lipscomb University asked Advent to create an engaging brand space for the College of Pharmacy in their newly renovated Burton Building. With the pharmacy school celebrating its first class, they wanted to develop a space that communicated the vision of the school.
Solution:
Advent designed an interactive welcome wall in the lobby of the front entrance. The […]
Pop Up Shops: The New Horizon of Experiential Marketing
by Advent Results
A new article in Business Week notes the rise of ‘Pop Up Shops’ around the country. Ever watchful for a new way to connect with audiences, brand marketers have developed the concept of the ‘Pop up Shop,’ (a short running retail space strategically placed to be most accessible to the store’s core demographic). Mixing the […]
The Value Of Tradeshows
by Advent Results
Exhibiting at a trade show is the best way to connect to with your consumers through event marketing. Trade shows give you the opportunity to not only show your product or describe your service, but also create that all important first impression. A Simmons Marketing Research Bureau study has found that 91% of attendees rank […]
Experiential Marketing In 2009
by Advent Results
We at Advent like to think of ourselves as experts in experiential marketing, and if there ever was a time to dive into that world, this would be it. Marketing on a whole has taken a more personal, casual turn in the last year or so, encouraging you as a company to engage more with […]