Author Archive
Author Archive
Increasing Your Tradeshow ROI
by Advent Results
Tradeshows are not just about the giveaways. Shopping for trinkets to give potential customers is often an overwhelming experience, but there is more to increasing your return-on-investment from tradeshows than just odds and ends for people to throw away.
For a typical buyer from a mid-sized firm who is attending a tradeshow, the pens, notebooks, and mouse-pads […]
Event Marketing At Sundance Film Festival
by Advent Results
Consistently, the Sundance Film Festival plays host to some of the most innovative event marketing campaigns on the planet. This year was no exception.
The festival attracts more than 46,000 visitors every year and reaches more than 400 million people worldwide. The Sundance Institute, which runs the festival, allows sponsors to occupy designated suites and either […]
Lipscomb University College of Pharmacy
by Advent Results
Objective:
Lipscomb University asked Advent to create an engaging brand space for the College of Pharmacy in their newly renovated Burton Building. With the pharmacy school celebrating its first class, they wanted to develop a space that communicated the vision of the school.
Solution:
Advent designed an interactive welcome wall in the lobby of the front entrance. The […]
Pop Up Shops: The New Horizon of Experiential Marketing
by Advent Results
A new article in Business Week notes the rise of ‘Pop Up Shops’ around the country. Ever watchful for a new way to connect with audiences, brand marketers have developed the concept of the ‘Pop up Shop,’ (a short running retail space strategically placed to be most accessible to the store’s core demographic). Mixing the […]
The Value Of Tradeshows
by Advent Results
Exhibiting at a trade show is the best way to connect to with your consumers through event marketing. Trade shows give you the opportunity to not only show your product or describe your service, but also create that all important first impression. A Simmons Marketing Research Bureau study has found that 91% of attendees rank […]
Experiential Marketing In 2009
by Advent Results
We at Advent like to think of ourselves as experts in experiential marketing, and if there ever was a time to dive into that world, this would be it. Marketing on a whole has taken a more personal, casual turn in the last year or so, encouraging you as a company to engage more with […]
D1 Little Rock highlights Advent’s brand spaces work
by Advent Results
D1 Sports Fitness asked Advent to design and fabricate branding elements for their Little Rock location. The goal was to clearly define the D1 brand and communicate it through elements that could easily create brand awareness.
Advent designed various treatments and methods to implement the D1 brand into their Little Rock location. Stand-off graphics, vinyl application, […]
Our Gallery Of Experiential Marketing
by Advent Results
Have you had a chance to check out our experiential marketing gallery yet? In it you’ll find some of our work when it comes to custom exhibit design, events, and brand spaces. If you are in the market for any of these things, take a good look through our gallery and see some of our […]
The North American International Auto Show: Showcase for Event Marketing
by Advent Results
With the 2009 North American International Auto Show underway, it is time to recognize the showcase as one of the worlds biggest displays of event marketing.
The North American International Auto Show began in 1907 at Beller’s Beer Garden at Riverside Park. Since then, it has taken place every year except for a period from 1943 – 1952. […]
Howard Luck Gossage: Pioneer of Experiential Marketing
by Advent Results
Somewhere around the age of 36, Howard Gossage fell into the field of advertising. His first job was at San Francisco’s Brisacher, Wheeler and Staff. Of his hiring, he noted, “I got into advertising, actually, because there wasn’t anything else I knew how to do.” While there, he would rise to the position of Vice […]