Author Archive
Author Archive
Howard Luck Gossage: Pioneer of Experiential Marketing
by Advent Results
Somewhere around the age of 36, Howard Gossage fell into the field of advertising. His first job was at San Francisco’s Brisacher, Wheeler and Staff. Of his hiring, he noted, “I got into advertising, actually, because there wasn’t anything else I knew how to do.” While there, he would rise to the position of Vice […]
2009 Consumer Electronics Show
by Advent Results
The Consumer Electronics Show kicked off in Las Vegas this week, and is America’s largest trade show. With 2,700 exhibitors in 1.7 million square feet of exhibit space, you could spend days exploring all that the CES vendors have to offer. Here’s a very cool list of just some of the innovations that have debuted […]
2009 Events
by Advent Results
Now that the holiday season is mostly behind us, it is time to look forward to a great 2009. While many in the media might be talking about the “dismal” economy, the show must go on, in business and otherwise. There are still plenty trade shows out there to be attended and company branded events […]
Beck/Arnley exhibits with stunning custom rental
by Advent Results
Objective: Beck/Arnley asked Advent to design a custom exhibit that would showcase their brand at the AAPEX show. Specifically, Beck/Arnley asked for an open exhibit with a semi-private conference room, video projection, high branding, and kiosks with computers connected to the internet. Also, Beck/Arnley wanted to rent the exhibit. Solution: Advent designed a 20×30 custom […]
D1 Sports brands facility
by Advent Results
Objective: D1 Sports Fitness asked Advent to design and fabricate branding elements for their multiple locations. The first project was in their brand new Little Rock, Arkansas, location. The goal was to clearly define the D1 brand and communicate it through elements that could be repeated in the various locations. Solutions: Advent designed various treatments […]
Designed Conveyor relays brand messages with office enhancements
by Advent Results
Objective: Designed Conveyor wanted to create a comfortable and attractive environment for their employees. Their workspace lacked messaging to visitors about the Designed Conveyor brand. Solutions: Advent helped Designed Conveyor relay their brand message in the lobby with a custom, multi-dimensional interior sign and graphic prints. In the hallways, Advent chose large format graphic prints […]
GreenMark — The Best Services with Little Environmental Impact
by Advent Results
When we consume products such as furniture, packaging, even elements for our trade show booth, do we think about where the materials have come from? A new term has been coined in the green movement known as Cradle to Cradle. The dictionary of sustainable management lists Cradle to Cradle as “a phrase invented by Walter […]
Event Marketing Tour helps attendees utilize experience
by Advent Results
Objective: Present a different approach to event marketing by employing experience as a way for brands to communicate their key message. Also, create an environment that truly encapsulates what it means to transform a space into an experiential marketing module. Solution: Immerse event attendees in the determining factors that make event marketing successful. Wall banners, […]
Keep Your Message Consistent
by Advent Results
In line with our article in the Nashville Business Journal about marketing staying on message, the same thing should apply when you are considering any branding efforts surrounding custom exhibit design, your office space, or any event you may be throwing. It would be horrible to throw out the cliche “you never get a second […]
World Outreach Helps Members Dream with Outdoor Sanctuary
by Advent Results
OBJECTIVE: World Outreach Church was launching a new building campaign. They wanted to be able to imagine what it would be like to worship in the new space. SOLUTION: A complex system of cables and outdoor-fabric panels, suspended from the trees transformed the wooded area into an outdoor sanctuary.