Author Archive

Masters of Brand Management

by Ryan Smith

The Lifestyle Holidays Vacation Club Resort, a brand case study

Like Leonard Bernstein conducting the New York Philharmonic.  Like Diego Mardona orchestrating the 1986 Argentina national team. Like Caravaggio manipulating color, light, and composition on the canvas of his dramatic masterpiece, The Conversion of St. Paul.  The Lifestyle Holidays Vacation Club Resort manages the experience and […]

The Value of a Trend

by Ryan Smith

Why is corporate America so concerned about staying on top of emerging trends in business? A Google search for “new business trends” produces 238,000,000 results. Those numbers speak to the value placed on and demand of this knowledge. However, do these trends really have a valuable impact on commerce? Absolutely, we are living in a society that […]