Author Archive

007: The Event is the Middle

by Todd Austin

How do you get the most out of a marketing event? Extend it. If we treat the event as the middle, instead of as the finale, we find new opportunities to reach prospects.

In this episode, we’ll talk about specific ways to extend the reach of events through technology and word of mouth.

xmt-007: The Event is the Middle [transcript]

by Todd Austin

[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 007: The Event is the Middle]
[sound effects]
Announcer: Welcome to Experiential Marketing Today.
[music]
Todd Austin: Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage audiences with the authentic […]

Save The Date! The Event Marketing Innovation Tour is coming to Tennessee

by Todd Austin

The 2008 Event Marketing Innovation Tour will hit 9 cities this fall. Nashville has been selected as one of those cities, and Advent has the honor of hosting the event. Mark your calendar for October 9, 2008.
This year’s keynote presenter is Robyn Waters. Robyn was the Vice President of Trend, Design and Product Development for Target. […]

006: Interviews from the 2008 Experiential Marketing Summit

by Todd Austin

News, notes and trends from the 2008 Experiential Marketing Summit in Chicago. This episode includes interviews with Kerry Smith and Dan Hanover of Event Marketer and Event Design magazine, the organizers of the summit.

xmt-006: Interviews from the 2008 Experiential Marketing Summit

by Todd Austin

[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 006: Interviews from the 2008 Experiential Marketing Summit]
 
Announcer: Welcome to Experiential Marketing Today.
[music]
Todd Austin: […]

xmt-005: Service-based Marketing

by Todd Austin

[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 005: Service-based Marketing]
Announcer: Welcome to Experiential Marketing Today.
[music]
Luke Flener: Welcome to this episode of Experiential […]

005: Service-based Marketing

by Todd Austin

Service-based Marketing. Given that authenticity, responsibility and stewardship are becoming increasingly important brand attributes, how do you balance the need for being able to measure a return on every corporate investment with making more than a token contribution to causes that matter?

In this episode, we'll discuss how some companies have found a way to do both, and get better returns than they would have gotten otherwise.

‘Brand Ambassadors’ episode of the Experiential Marketing Today audio program is up…

by Todd Austin

Episode 4 of our free audio program is up. If you subscribe to the podcast, your copy should download automatically. Otherwise, you can listen to the program directly from the Experiential Marketing Today main page.
This episode is on the concept of Brand Ambassadors. A critical, but oft-overlooked, element of any experiential marketing program is the influence […]

xmt-004: Brand Ambassadors

by Todd Austin

[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 004: Brand Ambassadors] 

[musical interlude]
Linda Benthall: Welcome to this episode of Experiential Marketing Today. Today, we'll talk about the theory and practice of […]

004: Brand Ambassadors

by Todd Austin

Brand Ambassadors. What are they? Why should I care? Employee, associate, ambassador, evangelist — does it really matter what we call people? The short answer is yes, but not for the reasons you might think.