Author Archive
Author Archive
Apple, MacWorld and the Consumer Electronics Show (CES)
by Todd Austin
Apple’s recent announcement that 2009 would be its last appearance at the annual MacWorld show has sparked much hand-wringing and speculation. After all, MacWorld has been the platform of choice for many of Apple’s most famous product launches, including the iPhone at the 2007 show.
The coincident announcement that Steve Jobs, Apple’s iconic CEO, would not be […]
xmt-009: Design with Heart by Robyn Waters [transcript]
by Todd Austin
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 009: Design with Heart by Robyn Waters]
Announcer:
Welcome to Experiential Marketing Today.
[intro music]
Luke Flener:
Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage audiences with […]
009: Design with Heart by Robyn Waters
by Todd Austin
Podcast: Play in new window | Download
Robyn Waters, former VP of Trend, Design and Product Development at Target and author of the book The Hummer and The Mini, was the keynote presenter at the 2008 Event Marketing Innovation Tour. This episode is from her presentation at the Musicians Hall of Fame in Nashville, TN, on October 9, 2008.
xmt-008: Interview with Robyn Waters [transcript]
by Todd Austin
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 008: Interview with Robyn Waters]
Voiceover:
Welcome to Experiential Marketing Today.
[music]
Todd Austin:
Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage audiences with the authentic nature […]
008: Interview with Robyn Waters
by Todd Austin
Podcast: Play in new window | Download
Robyn Waters, former VP of Trend, Design and Product Development for Target and author of the book The Hummer and The Mini, speaks with Todd Austin about the role of design in event marketing.
007: The Event is the Middle
by Todd Austin
Podcast: Play in new window | Download
How do you get the most out of a marketing event? Extend it. If we treat the event as the middle, instead of as the finale, we find new opportunities to reach prospects.
In this episode, we’ll talk about specific ways to extend the reach of events through technology and word of mouth.
xmt-007: The Event is the Middle [transcript]
by Todd Austin
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 007: The Event is the Middle]
[sound effects]
Announcer: Welcome to Experiential Marketing Today.
[music]
Todd Austin: Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage audiences […]
Save The Date! The Event Marketing Innovation Tour is coming to Tennessee
by Todd Austin
The 2008 Event Marketing Innovation Tour will hit 9 cities this fall. Nashville has been selected as one of those cities, and Advent has the honor of hosting the event. Mark your calendar for October 9, 2008.
This year’s keynote presenter is Robyn Waters. Robyn was the Vice President of Trend, Design and Product Development for […]
006: Interviews from the 2008 Experiential Marketing Summit
by Todd Austin
Podcast: Play in new window | Download
News, notes and trends from the 2008 Experiential Marketing Summit in Chicago. This episode includes interviews with Kerry Smith and Dan Hanover of Event Marketer and Event Design magazine, the organizers of the summit.
xmt-006: Interviews from the 2008 Experiential Marketing Summit
by Todd Austin
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 006: Interviews from the 2008 Experiential Marketing Summit]
Announcer: Welcome to Experiential Marketing Today.
[music]
Todd Austin: […]