Author Archive

005: Service-based Marketing

by Todd Austin

Service-based Marketing. Given that authenticity, responsibility and stewardship are becoming increasingly important brand attributes, how do you balance the need for being able to measure a return on every corporate investment with making more than a token contribution to causes that matter?

In this episode, we'll discuss how some companies have found a way to do both, and get better returns than they would have gotten otherwise.

‘Brand Ambassadors’ episode of the Experiential Marketing Today audio program is up…

by Todd Austin

Episode 4 of our free audio program is up. If you subscribe to the podcast, your copy should download automatically. Otherwise, you can listen to the program directly from the Experiential Marketing Today main page.
This episode is on the concept of Brand Ambassadors. A critical, but oft-overlooked, element of any experiential marketing program is the influence […]

xmt-004: Brand Ambassadors

by Todd Austin

[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 004: Brand Ambassadors] 

[musical interlude]
Linda Benthall: Welcome to this episode of Experiential Marketing Today. Today, we'll talk about the theory and practice of […]

004: Brand Ambassadors

by Todd Austin

Brand Ambassadors. What are they? Why should I care? Employee, associate, ambassador, evangelist — does it really matter what we call people? The short answer is yes, but not for the reasons you might think.

Branded Environments seminar

by Todd Austin

One of the most effective, but often overlooked, tools in an experiential marketer's bag is the messaging potential of their physical office space. It is the experience that is most under our control, but many leave it on autopilot.
In September of 2007, Advent hosted a seminar on this topic. We videotaped it mainly for our own internal […]

xmt-003: Private-label publishing company gallery

by Todd Austin

[This gallery is designed to accompany an episode of the free audio program, Experiential Marketing Today. The audio version that references this content is available at: Episode 003: Experiential Office Space]
Click a thumbnail image to open the full-size version.

xmt-003: Tech company gallery

by Todd Austin

[This gallery is designed to accompany an episode of the free audio program, Experiential Marketing Today. The audio version that references this content is available at: Episode 003: Experiential Office Space]
Click a thumbnail image to open the full-size version.

xmt-003: Experiential Office Space

by Todd Austin

[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 003: Experiential Office Space]
[musical interlude]
Announcer: Welcome to Experiential Marketing Today.
[musical interlude]
 […]

Episode 3 of XMT has just been posted…

by Todd Austin

If you haven't checked out Experiential Marketing Today, our free audio program, now's a good time to jump in. We have three episodes available, and all are designed to fit into your daily commute.
The latest episode is on turning your office space into a marketing experience. Let us know what you think, and what you would […]

003: Experiential Office Space

by Todd Austin

In building your experiential marketing program, don't ignore your office space. When a customer visits your office, they're going to experience something, and often that experience is the critical first impression of your brand. The question is, do you control the experience, or is it on autopilot?