Author Archive
Author Archive
Internal Branding, Changing Attitudes
by Todd Cyphers
MORE THAN DECORATING YOUR OFFICE:
Internal branding promotes a positive work environment.
I recently finished reading Tony Dungy’s book Quiet Strength which chronicles his path to becoming head coach of the Tampa Bay Buccaners. One of his first and most important tasks he had was to change the players’ attitudes. Tampa Bay had not been successful in several years and the players’ […]
The Original Experiential Marketer
by Todd Cyphers
Experiential Marketing has become one of the hottest trends in the marketing world today. However, if you go back to the mid-1900s you might might find the unofficial beginning of Experiential Marketing.
At Advent we define Experiential Marketing this way:
Experiential Marketing connects audiences with the authentic nature of a brand through participation in personally relevant, credible and memorable encounters.
Going […]
Experiential Marketing on College Campuses
by Todd Cyphers
In today’s world making a lasting impression doesn’t always have to be all about consumer based products. Many colleges are turning to Experiential Marketing to help make a lasting impression on both current and prospective students.
Recently Advent was asked to help Lipscomb University create a branded space to help wrap students in “a Lipscomb experience.” There […]
Grand Prizes Aren’t Always So Grand
by Todd Cyphers
Does your company give away a "grand prize" at every trade show you attend? Many companies do but is that really the best way to spend your marketing dollars?
I recently attended a seminar and the presenter told a story about his first trade show experience. He had just started a new business and wanted to promote […]
Excuse me, is this seat taken?
by Todd Cyphers
I was visiting my family in Kentucky last weekend and had the opportunity to go to a local mall. What started as a shopping excursion turned out to be an experiental marketing field trip…
A local university was promoting season ticket sales. They rented a high-traffic spot in the mall and set up a mini-game experience. Then, […]
Thinking Creatively
by Todd Cyphers
When you walk down trade show isles, do you feel like you're seeing the same booth over and over? Perhaps that's because the "pop-up" booth system is by far the most popular exhibit structure. It's a quick and easy setup and is very light-weight compared to a custom exhibit. The problem with the pop-up is that […]
Come one…come all…
by Todd Cyphers
Isn't it great when you get an invitation in the mail for a chance to win a 50" Plasma television if you stop by a trade show booth? Sure it is….but is it really the best way to market to trade show attendees?
Many companies seem to overlook the importance of qualified leads and focus on getting a […]
Trade Show Displays Aren’t Just For Trade Shows…anymore
by Todd Cyphers
I haven't been working in the trade show industry long enough to be considered a veteran of the industry. However, I have had enough experience to know that 80% of the clients I work with only use their trade show displays four or fives times a year. What does this mean? Its means that for […]
Trade Show Clutter
by Todd Cyphers
I recently took my father to an exhibit at the Tennessee State Musuem. As we were walking through the museum we passed hundreds, maybe thousands of exhibits. The funny thing is that I can't tell you one thing about any of those exhibits. We were only there for one thing and one thing only. I […]
No Free Bread
by Todd Cyphers
Don't you just love it when you go to a restaurant and you get a tasty "free" basket of bread brought to your table before your meal?
Well, for those of you new to the trade show industry there is no free "bread" on the trade show floor. Everything has a price and it’s usually high! […]