Author Archive

History Taps the Power Experiential Marketing: Gettysburg’s New Battle Plan

by William Vaughan

The park has spared no ingredients cooking up a fine experiential dish for hungry consumers. Multimedia and technology have been leveraged into making the park more attractive. They’ve made good use of star power. You might recognize voice-overs by Morgan Freeman and Sam Waterston. They have replaced heavy content laden exhibits with music and visually stimulating exhibits.

The Power of Positive Event Experiences

by William Vaughan

The Sword of Damocles and Event Marketing

Damocles was a flattering courtier in the court of Dionysius II of Syracuse during the 4th century BC. His story can help shed some light on a recent study conducted by the Event Marketing Institute concerning “The Power of Positive Experience.”  One day Damocles exclaimed to Dionysius how marvelous […]

Pre-Event Planning Tips - Optimize Your ROI

by William Vaughan

2 Lessons In the Same Breath: The Importance of Pre-Event Planning and The Power of Event Based Marketing
Events are effective.  Time and again studies have shown that face-to-face interaction is the most believable, authentic, and memorable form of contact with consumers.  Our company recently conducted a snazzy event to introduce the partnership of two […]