Advent Blog

Cutting Tradeshow Costs: A Case Study

by John Roberson

Advent recently had the oppor­tu­nity to help a pub­lish­ing com­pany with a 20 x 30 exhibit.
They owned an exhibit and all they knew how to do was take their big, heavy exhibit to the tradeshow. The cost of own­er­ship was weigh­ing them down. Every time they wanted to use the exhibit, they had to pay […]

2009 Consumer Electronics Show

by Advent Results

The Consumer Electronics Show kicked off in Las Vegas this week, and is America’s largest trade show. With 2,700 exhibitors in 1.7 mil­lion square feet of exhibit space, you could spend days explor­ing all that the CES ven­dors have to offer. Here’s a very cool list of just some of the inno­va­tions that have debuted […]

Custom Exhibit Design

by Advent Results

12 Months Before:
Figure out the rea­son why you are doing the show.  Pick your space and start to develop floor plans.  Keep in mind the flow of peo­ple, what you would like to offer to your audi­ence, and of course know your audi­ence!  This is the best time to read over your con­tract and make […]

Trade Show Studies 101 — Homework 1.1

by Brennan Curtis

Here are some ques­tions to help you find the answers.  Print these ques­tions and write down your answers before decid­ing which shows to attend.
Click here for the Trade Show Studies 101 Download (PDF).

1.  Identifying Shows. Do the trade shows you cur­rently attend max­i­mize your effec­tive­ness?   Are there other trade shows that would serve you better […]

Attract Quality Tradeshow Leads

by Gloria Clements

Maximize your invest­ment, get higher returns by tar­get­ing qual­i­fied leads and devel­op­ing a com­pre­hen­sive tradeshow strat­egy.
Over the past cou­ple of years, most mar­ket­ing exec­u­tives have com­plained about one or more of the fol­low­ing problems:

Our mar­ket­ing efforts and trade show strate­gies are not yield­ing the desired results
Our mar­ket mes­sag­ing is unclear and often times incon­sis­tent (i.e., […]