Advent Blog
Archive for the ‘events’ Category
The Power of Positive Event Experiences
by William Vaughan
The Sword of Damocles and Event Marketing
Damocles was a flattering courtier in the court of Dionysius II of Syracuse during the 4th century BC. His story can help shed some light on a recent study conducted by the Event Marketing Institute concerning “The Power of Positive Experience.” One day Damocles exclaimed to Dionysius how marvelous […]
Outdoor Event Tips
by Linda Benthall
HAVE FUN, PLAY OUTSIDE
Whether you are a sponsor of the holiday 5k, a benefit walk or an outdoor craft/music fair or planning a huge company picnic, there are lots of great messaging options. Don’t leave impression to chance or wait till the day before to get ready. Your impact can be much more memorable! Check out these […]
Immersive Marketing: Challenge Your Audience
by Bill Taylor
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide a […]
Pre-Event Planning Tips - Optimize Your ROI
by William Vaughan
2 Lessons In the Same Breath: The Importance of Pre-Event Planning and The Power of Event Based Marketing
Events are effective. Time and again studies have shown that face-to-face interaction is the most believable, authentic, and memorable form of contact with consumers. Our company recently conducted a snazzy event to introduce the partnership of two […]
2008 EVENT MARKETING TOUR
by Bill Taylor
The Next Big Thing
On October 9, 2008, style guru and virtual trend thermometer, Robyn Waters, stops in Nashville to tell us what’s hot in event marketing. She will turn your world upside down as we take a look at how to gauge fluid and often contradictory marketplace trends. As keynote speaker, she will take listeners on an insightful tour into the macro marketplace and into the minds of consumers. She challenges attendees to focus not just on “what’s next” but “what’s important” by looking at new ideas and products from ‘the inside out.’
Save The Date! The Event Marketing Innovation Tour is coming to Tennessee
by Todd Austin
The 2008 Event Marketing Innovation Tour will hit 9 cities this fall. Nashville has been selected as one of those cities, and Advent has the honor of hosting the event. Mark your calendar for October 9, 2008.
This year’s keynote presenter is Robyn Waters. Robyn was the Vice President of Trend, Design and Product Development for Target. […]
Viral Events: Create Word of Mouth Buzz
by Bill Taylor
Make a splash with Viral Events
A recent poll released by the Event Marketing Institute displays the significant viral impact created by events. Like concentric rings in a pond, the energy from your event spreads beyond the initial splash.
An article released in The Earth Times reports that the survey which included over 1,100 individuals found that: (Read the article)
— 78% of […]