Advent Blog
Archive for the ‘events’ Category
Event Marketing At Sundance Film Festival
by Advent Results
Consistently, the Sundance Film Festival plays host to some of the most innovative event marketing campaigns on the planet. This year was no exception. The festival attracts more than 46,000 visitors every year and reaches more than 400 million people worldwide. The Sundance Institute, which runs the festival, allows sponsors to occupy designated suites and […]
Pop Up Shops: The New Horizon of Experiential Marketing
by Advent Results
A new article in Business Week notes the rise of ‘Pop Up Shops’ around the country. Ever watchful for a new way to connect with audiences, brand marketers have developed the concept of the ‘Pop up Shop,’ (a short running retail space strategically placed to be most accessible to the store’s core demographic). Mixing the […]
Trade Show — Consumer Electronics
by Advent Results
If you are planning to showcase your company at a trade show, there’s a very good chance that at one point you will end up going through Las Vegas. From the Consumer Electronics Show in January with over 150,000 attendees to the National Finals Rodeo and The Cowboy Christmas trade show in December, there are […]
xmt-008: Interview with Robyn Waters [transcript]
by Todd Austin
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 008: Interview with Robyn Waters] Voiceover: Welcome to Experiential Marketing Today. [music] Todd Austin: Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage […]
A Company Taking ‘Green’ Into Their Own Hands.
by Advent Results
South by Southwest (abbreviated SXSW) is a film/business/music event that happens in early spring in Austin, Texas. Austin is a very actively “green” city with a variety of resources to cut down on a company’s carbon footprint. However, statistically festivals and events are never as green as they seem. Count in just the travel that […]
Green Event Inspiration: Jack Johnson on Tour
by William Vaughan
Major events are notoriously eco – unfriendly affairs. Here is some inspiration from Jack Johnson to green up your events. Singer-songwriter, Jack Johnson, was reared with a surfboard under his arm and sand between his toes on the paradisiacal North Shore of Oahu, Hawaii. While most of us are lucky just to have a backyard, his backyard […]
The Power of Positive Event Experiences
by William Vaughan
The Sword of Damocles and Event Marketing Damocles was a flattering courtier in the court of Dionysius II of Syracuse during the 4th century BC. His story can help shed some light on a recent study conducted by the Event Marketing Institute concerning “The Power of Positive Experience.” One day Damocles exclaimed to Dionysius how […]