Advent Blog
Archive for the ‘Experiential Marketing’ Category
Masters of Brand Management
by Ryan Smith
The Lifestyle Holidays Vacation Club Resort, a brand case study
Like Leonard Bernstein conducting the New York Philharmonic. Like Diego Mardona orchestrating the 1986 Argentina national team. Like Caravaggio manipulating color, light, and composition on the canvas of his dramatic masterpiece, The Conversion of St. Paul. The Lifestyle Holidays Vacation Club Resort manages the experience and […]
Advent highlighted in Nashville Business Journal for green efforts
by Luke Flener
In the October 31 issue of the Nashville Business Journal, Advent was recognized as a company who is making sustainability part of their office culture and part of their product/service offerings.
From the article:
With GREENmark, Advent is incorporating recycled and environmentally friendly products into its designs that can help customers save money, says company President John Roberson.
For example, Advent […]
Advent recognized in November Entrepreneur Magazine
by Luke Flener
The November issue of Entrepreneur Magazine is on the shelf, and Advent has been recognized in the Healthy Business section.
Entrepreneur author Karen Spaeder highlights the company’s healthy business practice of rewarding it’s employees in unique ways.
“We define wellness more liberally than others might,” says John Roberson. “It’s about more than the physical, it’s about the whole person. […]
xmt-008: Interview with Robyn Waters [transcript]
by Todd Austin
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 008: Interview with Robyn Waters]
Voiceover:
Welcome to Experiential Marketing Today.
[music]
Todd Austin:
Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage audiences with the authentic nature of a brand […]
Shack-A-Thon
by Advent Results
You know it’s Spring on campus when the birds are back, the flowers were blooming, and the large cardboard shacks are being built on the campus green. Yes, you read correctly, I am talking huge cardboard shacks. No, its not for people who could not pay their student housing bills, although that would not have […]
Advent makes the Inc. 5000 list
by Luke Flener
Inc.com announced Advent as a member of its Inc. 5000 list which was released today and tracks rapidly growing companies and identifies what they do and why they are growing. This year’s list measures revenue growth from 2003 through 2006 of privately held and independent U.S. based companies. Advent also garnered a no. 24 ranking […]
History Taps the Power Experiential Marketing: Gettysburg’s New Battle Plan
by William Vaughan
The park has spared no ingredients cooking up a fine experiential dish for hungry consumers. Multimedia and technology have been leveraged into making the park more attractive. They’ve made good use of star power. You might recognize voice-overs by Morgan Freeman and Sam Waterston. They have replaced heavy content laden exhibits with music and visually stimulating exhibits.
Definition of Immersive Marketing
by Bill Taylor
“If you build it they will come.” - Field of Dreams
Immersive marketing is the heir apparent to the experiential marketing and customer exposure management philosophies. The obvious implication of ‘immersive marketing’ is that it completely envelops consumers in the brand. But what does that mean practically? Shar Van Boskirk of Forrester Marketing Research defines immersive marketing […]
The Changing Face of Face-to-Face Marketing
by Bill Taylor
Generational trends are transforming business
The experts weigh in: John Kilmetis, Phil Goodman, and John Roberson discuss the future of trade shows
The face of America is changing. It is getting younger. The mighty ranks of the Baby Boomer generation are dwindling against the rising tide of their children, the Echo Boomers, also called Generation […]
Immersive Marketing: Challenge Your Audience
by Bill Taylor
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide a […]