Advent Blog
Archive for the ‘Experiential Marketing’ Category
Pop Up Shops: The New Horizon of Experiential Marketing
by Advent Results
A new article in Business Week notes the rise of ‘Pop Up Shops’ around the country. Ever watchful for a new way to connect with audiences, brand marketers have developed the concept of the ‘Pop up Shop,’ (a short running retail space strategically placed to be most accessible to the store’s core demographic). Mixing the […]
Our Gallery Of Experiential Marketing
by Advent Results
Have you had a chance to check out our experiential marketing gallery yet? In it you’ll find some of our work when it comes to custom exhibit design, events, and brand spaces. If you are in the market for any of these things, take a good look through our gallery and see some of our […]
Howard Luck Gossage: Pioneer of Experiential Marketing
by Advent Results
Somewhere around the age of 36, Howard Gossage fell into the field of advertising. His first job was at San Francisco’s Brisacher, Wheeler and Staff. Of his hiring, he noted, “I got into advertising, actually, because there wasn’t anything else I knew how to do.” While there, he would rise to the position of Vice […]
Advent highlighted in Nashville Business Journal for green efforts
by Luke Flener
In the October 31 issue of the Nashville Business Journal, Advent was recognized as a company who is making sustainability part of their office culture and part of their product/service offerings.
From the article:
With GREENmark, Advent is incorporating recycled and environmentally friendly products into its designs that can help customers save money, says company President John […]
Advent recognized in November Entrepreneur Magazine
by Luke Flener
The November issue of Entrepreneur Magazine is on the shelf, and Advent has been recognized in the Healthy Business section.
Entrepreneur author Karen Spaeder highlights the company’s healthy business practice of rewarding it’s employees in unique ways.
“We define wellness more liberally than others might,” says John Roberson. “It’s about more than the physical, it’s about the […]
xmt-008: Interview with Robyn Waters [transcript]
by Todd Austin
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 008: Interview with Robyn Waters]
Voiceover:
Welcome to Experiential Marketing Today.
[music]
Todd Austin:
Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage audiences with the authentic nature […]
Shack-A-Thon
by Advent Results
You know it’s Spring on campus when the birds are back, the flowers were blooming, and the large cardboard shacks are being built on the campus green. Yes, you read correctly, I am talking huge cardboard shacks. No, its not for people who could not pay their student housing bills, although that would not have […]
Advent makes the Inc. 5000 list
by Luke Flener
Inc.com announced Advent as a member of its Inc. 5000 list which was released today and tracks rapidly growing companies and identifies what they do and why they are growing. This year’s list measures revenue growth from 2003 through 2006 of privately held and independent U.S. based companies. Advent also garnered a no. 24 ranking […]
History Taps the Power Experiential Marketing: Gettysburg’s New Battle Plan
by William Vaughan
The park has spared no ingredients cooking up a fine experiential dish for hungry consumers. Multimedia and technology have been leveraged into making the park more attractive. They’ve made good use of star power. You might recognize voice-overs by Morgan Freeman and Sam Waterston. They have replaced heavy content laden exhibits with music and visually stimulating exhibits.
Definition of Immersive Marketing
by Bill Taylor
“If you build it they will come.” — Field of Dreams
Immersive marketing is the heir apparent to the experiential marketing and customer exposure management philosophies. The obvious implication of ‘immersive marketing’ is that it completely envelops consumers in the brand. But what does that mean practically? Shar Van Boskirk of Forrester Marketing Research defines immersive marketing as […]