Advent Blog
Archive for the ‘Experiential Marketing’ Category
Exhibit Internationally
by Bill Taylor
The Benefits of a Weak Dollar? EXHIBIT INTERNATIONALLY: A weak dollar means good news for exports The experts can’t agree. Geoff Colvin of Fortune Magazine reports that Merril Lynch’s chief economist says we are in the thick of a recession while Goldman Sach’s chief economist believes one is looming dark on the horizon (Read the […]
Three P’s for Green Business Practices
by Teresa Drozak
The movement to be “green” is gaining momentum and as consumers step up to do their duty to preserve and protect our environment through sustainable practices, many businesses are meeting the challenge to do their part as well. Unless you’ve been living under a rock, I’m sure you have heard one of the multiple reasons […]
Presentation and Authenticity in Advertising
by Bill Taylor
FISHING FOR SUCCESS The shock of the water rushing over the pebbly bottom and past my toes was awfully cold at first. I waded in up to my knees and made my way towards the far bank where the big weeping willows drooped lazily over a deep pool against the bank. Immediately, I spotted the movement of […]
Experiential Marketing Offers a Powerful Alternative to Traditional Media
by John Roberson
It was difficult for the Wall Street Journal to write this headline: Newspaper-Circulation Drop Sharpens (click here for the article). The article describes how the only and largest gains in the sector were from USA Today (+0.27%) and The Wall Street Journal (+0.35%) {Whew, they made it!}. Note the zero and decimal points in these […]
10 Tips for an Eco-Friendly Trade Show
by Bill Taylor
There is a green wave sweeping across the country and marketers are paddling like the devil to catch it and not get washed out in the crowd. Green is not just for Nalgene-toting, oat-eating activist types anymore. Now the Hummer-driving, Republican governor Arnold Schwarzenager, who said “no to girly-man economics,” is now saying “yes” to environmental responsibility with his new “green agenda,” says Fortune Magazine (read more). In business, even traditionally conservative big hitters like Goldman-Saxx have turned to the green side. And competitors are turning green with envy.
The Original Experiential Marketer
by Todd Cyphers
Experiential Marketing has become one of the hottest trends in the marketing world today. However, if you go back to the mid-1900s you might might find the unofficial beginning of Experiential Marketing. At Advent we define Experiential Marketing this way: Experiential Marketing connects audiences with the authentic nature of a brand through participation in personally relevant, […]
Experiential Marketing on College Campuses
by Todd Cyphers
In today’s world making a lasting impression doesn’t always have to be all about consumer based products. Many colleges are turning to Experiential Marketing to help make a lasting impression on both current and prospective students. Recently Advent was asked to help Lipscomb University create a branded space to help wrap students in “a Lipscomb […]
Think Apple
by Bill Taylor
What can fruit teach us about business? “Lieutenant Dan got me invested in some kind of fruit company. So then I got a call from him, saying we don’t have to worry about money no more. And I said, that’s good! One less thing.” ~ Forrest Gump (in reference to Apple Computer) Apple and business: […]
Bumper Sticker Advice for Experiential Marketing
by John Roberson
On the way to work this morning I saw two creative expressions on cars that really made an impression. First, there was a bumper sticker that said: “More Wag. Less Bark.” What great advice to those of us who use exhibits, events and environments to profitably grow businesses! So often we let our marketing and […]
Experiential Marketing Meets Traditional Media
by John Roberson
What do you do if you need new growth in your industry and are competing against technology? Magazines are turning to experiential marketing. The traditional magazine industry is flat to downward at best. An article in The New York Times talks about House & Garden magazine (Condé Nast) spending close to $1 million on event-based marketing. […]