Advent Blog

The Changing Face of Face-to-Face Marketing

by Bill Taylor

Generational trends are trans­form­ing busi­ness
The experts weigh in: John Kilmetis, Phil Goodman, and John Roberson dis­cuss the future of trade shows

The face of America is chang­ing.  It is get­ting younger.  The mighty ranks of the Baby Boomer gen­er­a­tion are dwin­dling against the ris­ing tide of their chil­dren, the Echo Boomers, also called […]

Immersive Marketing: Challenge Your Audience

by Bill Taylor

Marketing events must chal­lenge your audi­ence.  Sounds strange, right?  Does that mean you should sched­ule a push-up con­test at your next pro­mo­tion?  To that the answer is a resound­ing ‘it depends.’
Recent stud­ies from our schol­arly brethren in the realm of acad­e­mia point out that in order to max­i­mize your influ­ence over con­sumer behav­ior events must provide […]

2008 EVENT MARKETING TOUR

by Bill Taylor

The Next Big Thing

On October 9, 2008, style guru and vir­tual trend ther­mome­ter, Robyn Waters, stops in Nashville to tell us what’s hot in event mar­ket­ing. She will turn your world upside down as we take a look at how to gauge fluid and often con­tra­dic­tory mar­ket­place trends. As keynote speaker, she will take lis­ten­ers on an insight­ful tour into the macro mar­ket­place and into the minds of con­sumers. She chal­lenges atten­dees to focus not just on “what’s next” but “what’s impor­tant” by look­ing at new ideas and prod­ucts from ‘the inside out.’

Experiential Marketing and Star Power

by Bill Taylor

Celebrity Sells, Celebrities Sell, and Consumers Buy
Why fuel­ing your brand with star power works: AUTHENTICITY

What can Lebron James, Tiger Woods, and pop-star upstart Rhianna teach us about expe­ri­en­tial mar­ket­ing?
Marketing is about open­ing the door between con­sumer and brand.  Marketers con­tin­u­ally search for other keys, picks, sledge ham­mers, or what­ever else they can find to create […]

Choosing Colors for Your Branding and Display Design

by Bill Taylor

Color is a very pow­er­ful tool that should be used and lever­aged effec­tively in your brand­ing, mar­ket­ing, and dis­play design. It sur­rounds us every day and effects us psy­cho­log­i­cally and phys­i­cally. The major­ity of infor­ma­tion that we absorb is through our visual sense. Yet we rarely stop to con­tem­plate why and how it accom­plishes its […]

Marketing in a Slow Economy

by Bill Taylor

If you had just one dol­lar left to spend in your com­pany…
         
The dark fore­cast of eco­nomic woe looms like a men­ac­ing cumu­lonim­bus cloud bil­low­ing on the hori­zon.  To be sure, cur­rent pat­terns indi­cate it may be blown off course.  But con­sumers are bat­ten­ing down the hatches.  As the United States tight­ens its purse […]

5 Tips for a Good Trade Show Team

by Logan Hartline

Let’s be hon­est: the thought of get­ting away from your desk for one, two, or even three days is an excit­ing propo­si­tion. No email, no tele­phone calls, no dead­lines. Just enjoy­ing the excite­ment and com­mo­tion of another trade show in a new city. What could be more per­fect?
Well, the per­cent­age of peo­ple who feel jazzed […]

Brand: Your Most Valuable Asset

by Bill Taylor

What’s In A Name?
What is value? Consider this: Brands and Branding points out that in mid-2002 the book value of The Coca-Cola Company was $10.5 bil­lion. At the same time the stock mar­ket value was around $136 bil­lion. How do you explain a stag­ger­ing dif­fer­ence of over $125 bil­lion? Assets like contracts, […]

5 Keys to Fantastic Graphics

by Logan Hartline

The trade shows indus­try is built upon the visual expe­ri­ence. Booths, dis­plays, point of pur­chase kiosks and other mar­ket­ing tools are focused on grab­bing a trade-show attendee with their eyes. Many mar­ket­ing firms and graphic design agen­cies are always look­ing to keep up with the lat­est trends in the design cul­ture. Many booths fail in […]

How to Eliminate Tradeshow Headaches

by Bill Taylor

FIVE STAR MARKETING
Choose the right mar­ket­ing firm and elim­i­nate tradeshow headaches
Eliminate the pain of choice and imple­men­ta­tion.
Top mar­ket­ing firms often resem­ble five-star restau­rants.  The finest restau­rants offer lim­ited menus, are char­ac­ter­ized by great ser­vice, and offer an over­all pleas­ant expe­ri­ence.  Often they remain small enough to allow for an inti­mate din­ing.  And they retain a cul­ture in which the innovative […]