Advent Blog
Immersive Marketing: Challenge Your Audience
by Bill Taylor
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide a […]
Pre-Event Planning Tips - Optimize Your ROI
by William Vaughan
2 Lessons In the Same Breath: The Importance of Pre-Event Planning and The Power of Event Based Marketing
Events are effective. Time and again studies have shown that face-to-face interaction is the most believable, authentic, and memorable form of contact with consumers. Our company recently conducted a snazzy event to introduce the partnership of two […]
2008 EVENT MARKETING TOUR
by Bill Taylor
The Next Big Thing
On October 9, 2008, style guru and virtual trend thermometer, Robyn Waters, stops in Nashville to tell us what’s hot in event marketing. She will turn your world upside down as we take a look at how to gauge fluid and often contradictory marketplace trends. As keynote speaker, she will take listeners on an insightful tour into the macro marketplace and into the minds of consumers. She challenges attendees to focus not just on “what’s next” but “what’s important” by looking at new ideas and products from ‘the inside out.’
Brand Your Office: From Small Business to New Business
by Amanda Van Noort
A hair stylist helps small businesses succeed?
It seems as though even daytime television now understands the importance of appearance and branding. I recently stumbled upon a new TV series called “Peter Perfect” on the Style network where a British hair stylist comes into small business to help them give their business a face-lift.
I was intrigued while watching […]
Experiential Marketing and Star Power
by Bill Taylor
Celebrity Sells, Celebrities Sell, and Consumers Buy
Why fueling your brand with star power works: AUTHENTICITY
What can Lebron James, Tiger Woods, and pop-star upstart Rhianna teach us about experiential marketing?
Marketing is about opening the door between consumer and brand. Marketers continually search for other keys, picks, sledge hammers, or whatever else they can find to create a connection and open […]
Attract Quality Tradeshow Leads
by Gloria Clements
Maximize your investment, get higher returns by targeting qualified leads and developing a comprehensive tradeshow strategy.
Over the past couple of years, most marketing executives have complained about one or more of the following problems:
Our marketing efforts and trade show strategies are not yielding the desired results
Our market messaging is unclear and often times inconsistent (i.e., collateral, web site, […]
University hits the road with multi-city tour
by Luke Flener
Advent helped Lipscomb University develop a road tour showcasing President Randy Lowry as a keynote speaker in different cities across the southeast. The event alerted prospective students and their parents, along with alumni, of mass renovations to campus facilities and culture.
Online healthcare company provides warm touch
by Luke Flener
Advent helped online nursing company Healthstream create an unforgettable experience at their user group summit by designing an event full of personal touchpoints. From hand written invitations to an awards ceremony, Healthstream was able to truly connect with their user audience.
Healthways World Headquarters gets highly branded look
by Luke Flener
Advent helped Fortune 500 company Healthways by collaborating with their brand team to fully express the message and imagery of health to all of their employees. The space inspires visitors and employees by illustrating the importance of Healthways’ values and culture.
Bicycle manufacturer makes huge splash with new exhibit
by Luke Flener
Advent helped Hawley, a bicycle manufacturer, launch a new bike design with a custom exhibit that turned the bicycle tradeshow floor upside down. Hawley’s unique display of product signed up five new distributors within the first hour of the show. The hot start helped them obliterate their show goal of 10.