Advent Blog

Apple, MacWorld and the Consumer Electronics Show (CES)

by Todd Austin

Apple’s recent announce­ment that 2009 would be its last appear­ance at the annual MacWorld show has sparked much hand-wringing and spec­u­la­tion. After all, MacWorld has been the plat­form of choice for many of Apple’s most famous prod­uct launches, includ­ing the iPhone at the 2007 show. The coin­ci­dent announce­ment that Steve Jobs, Apple’s iconic CEO, would not […]

Our Gallery Of Experiential Marketing

by Advent Results

Have you had a chance to check out our expe­ri­en­tial mar­ket­ing gallery yet? In it you’ll find some of our work when it comes to cus­tom exhibit design, events, and brand spaces. If you are in the mar­ket for any of these things, take a good look through our gallery and see some of our […]

The North American International Auto Show: Showcase for Event Marketing

by Advent Results

With the 2009 North American International Auto Show under­way, it is time to rec­og­nize the show­case as one of the worlds biggest dis­plays of event mar­ket­ing. The North American International Auto Show began in 1907 at Beller’s Beer Garden at Riverside Park. Since then, it has taken place every year except for a period from […]

Howard Luck Gossage: Pioneer of Experiential Marketing

by Advent Results

Somewhere around the age of 36, Howard Gossage fell into the field of adver­tis­ing. His first job was at San Francisco’s Brisacher, Wheeler and Staff. Of his hir­ing, he noted, “I got into adver­tis­ing, actu­ally, because there wasn’t any­thing else I knew how to do.” While there, he would rise to the posi­tion of Vice […]

2009 Consumer Electronics Show

by Advent Results

The Consumer Electronics Show kicked off in Las Vegas this week, and is America’s largest trade show. With 2,700 exhibitors in 1.7 mil­lion square feet of exhibit space, you could spend days explor­ing all that the CES ven­dors have to offer. Here’s a very cool list of just some of the inno­va­tions that have debuted […]

2009 Events

by Advent Results

Now that the hol­i­day sea­son is mostly behind us, it is time to look for­ward to a great 2009. While many in the media might be talk­ing about the “dis­mal” econ­omy, the show must go on, in busi­ness and oth­er­wise. There are still plenty trade shows out there to be attended and com­pany branded events […]

Beck/Arnley exhibits with stunning custom rental

by Advent Results

Objective: Beck/Arnley asked Advent to design a cus­tom exhibit that would show­case their brand at the AAPEX show. Specifically, Beck/Arnley asked for an open exhibit with a semi-private con­fer­ence room, video pro­jec­tion, high brand­ing, and kiosks with com­put­ers con­nected to the inter­net. Also, Beck/Arnley wanted to rent the exhibit. Solution: Advent designed a 20×30 custom […]

D1 Sports brands facility

by Advent Results

Objective: D1 Sports Fitness asked Advent to design and fab­ri­cate brand­ing ele­ments for their mul­ti­ple loca­tions. The first project was in their brand new Little Rock, Arkansas, loca­tion. The goal was to clearly define the D1 brand and com­mu­ni­cate it through ele­ments that could be repeated in the var­i­ous loca­tions. Solutions: Advent designed var­i­ous treatments […]

Entrepreneur Magazine highlights Advent for Brand Spaces business

by Luke Flener

Advent has once again been high­lighted in Entrepreneur Magazine. The arti­cle also high­lights Advent client Hammock Publishing. Hammock came to Advent in 2005 look­ing for assis­tance in spruc­ing up their work­space. “The space was very gray and beige and non­de­script,” said John Lavey, the pres­i­dent of Hammock Publishing. “That was not what we wanted.” So […]

Designed Conveyor relays brand messages with office enhancements

by Advent Results

Objective: Designed Conveyor wanted to cre­ate a com­fort­able and attrac­tive envi­ron­ment for their employ­ees. Their work­space lacked mes­sag­ing to vis­i­tors about the Designed Conveyor brand. Solutions: Advent helped Designed Conveyor relay their brand mes­sage in the lobby with a cus­tom, multi-dimensional inte­rior sign and graphic prints. In the hall­ways, Advent chose large for­mat graphic prints […]

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