Case Study

Objective:

Lipscomb University asked Advent to cre­ate an engag­ing brand space for the College of Pharmacy in their newly ren­o­vated Burton Building. With the phar­macy school cel­e­brat­ing its first class, they wanted to develop a space that com­mu­ni­cated the vision of the school.

Solution:

Advent designed an inter­ac­tive wel­come wall in the lobby of the front entrance. The walls shows video of the school’s devel­op­ment, and calls out each stu­dent by name. Semi-private con­fer­ence rooms were accom­plished with­out sac­ri­fic­ing the theme. Also, Advent cre­ated a unique wayfind­ing plan for the buidling. By each professor’s door, there is a name­plate com­plete with that professor’s DNA makeup.