Case Study

Objectives

New Mississippi State Head Football Coach Dan Mullen wanted to cre­ate energy and excite­ment about his foot­ball pro­gram. To do this, MSU needed to update the foot­ball offices and locker room to reflect the her­itage of the MSU pro­gram, as well as Coach Mullen’s vision for his new team. The offices needed to speak to recruits and their fam­i­lies about the value of being a part of the MSU foot­ball tra­di­tion. The pro­gram also needed the updates to com­ply with their new ath­letic logo standards.

Solutions

Advent helped Mississippi State by stamp­ing their foot­ball facil­i­ties with Coach Mullen’s vision, help­ing to tell the story of what MSU foot­ball means to its play­ers, coaches, stu­dents, and fans. By imple­ment­ing inspir­ing mes­sag­ing and telling unique sto­ries (like the famous “Dawg Walk”), Advent was able to con­vey the MSU tra­di­tion and vision through­out the premise.

(Premlimary pic­tures…)

FOOTBALL OFFICES

MISSISSIPPI STATE FOOTBALL LOCKER ROOM