custom exhibit design

Cutting Tradeshow Costs: A Case Study

By John Roberson – Wednesday, February 11, 2009

Advent recently had the oppor­tu­nity to help a pub­lish­ing com­pany with a 20 x 30 exhibit.
They owned an exhibit and all they knew how to do was take their big, heavy exhibit to the tradeshow. The cost of own­er­ship was weigh­ing them down. Every time they wanted to use the exhibit, they had to pay […]

2009 Consumer Electronics Show

By Advent Results – Friday, January 9, 2009

The Consumer Electronics Show kicked off in Las Vegas this week, and is America’s largest trade show. With 2,700 exhibitors in 1.7 mil­lion square feet of exhibit space, you could spend days explor­ing all that the CES ven­dors have to offer. Here’s a very cool list of just some of the inno­va­tions that have debuted […]

Custom Exhibit Design

By Advent Results – Monday, October 20, 2008

12 Months Before:
Figure out the rea­son why you are doing the show.  Pick your space and start to develop floor plans.  Keep in mind the flow of peo­ple, what you would like to offer to your audi­ence, and of course know your audi­ence!  This is the best time to read over your con­tract and make […]

Trade Show Studies 101 — Homework 1.1

By Brennan Curtis – Friday, August 15, 2008

Here are some ques­tions to help you find the answers.  Print these ques­tions and write down your answers before decid­ing which shows to attend.
Click here for the Trade Show Studies 101 Download (PDF).

1.  Identifying Shows. Do the trade shows you cur­rently attend max­i­mize your effec­tive­ness?   Are there other trade shows that would serve you better […]

Attract Quality Tradeshow Leads

By Gloria Clements – Friday, July 11, 2008

Maximize your invest­ment, get higher returns by tar­get­ing qual­i­fied leads and devel­op­ing a com­pre­hen­sive tradeshow strat­egy.
Over the past cou­ple of years, most mar­ket­ing exec­u­tives have com­plained about one or more of the fol­low­ing problems:

Our mar­ket­ing efforts and trade show strate­gies are not yield­ing the desired results
Our mar­ket mes­sag­ing is unclear and often times incon­sis­tent (i.e., […]

Managing Trade Show Staff

By Gloria Clements – Monday, July 7, 2008

People man­age­ment is vital to increas­ing tradeshow ROI

Choose good peo­ple. Your image does not stop with an elab­o­rate booth, fancy adver­tis­ing or impres­sive lit­er­a­ture. These cer­tainly help, but it’s your peo­ple who actu­ally sell the com­pany, and its prod­ucts and/or ser­vices. They make up the strength and back­bone of your exhibit­ing pres­ence. The team that […]

Follow that Lead: 3 Tips for Post-Tradeshow Success

By Gloria Clements –

Develop a Clear Follow-Up Strategy
3 Post-show activ­i­ties that will increase your tradeshow ROI:

Create effec­tive follow-up. Effective follow-up is too valu­able of a tool to mis­use, and for that rea­son it should be well thought-out far in advance. It is to your advan­tage to develop an orga­nized, sys­tem­atic approach to fol­low up. Based on your ranking […]

Essential Trade Show Planning Tips

By Gloria Clements – Tuesday, July 1, 2008

Tips That Will Increase Your Tradeshow ROI: Nine must do’s for a suc­cess­ful trade show

Select the Right Shows and Space at the Show. Ask your­self the fol­low­ing ques­tions: What shows have you attended in the past? What are the busi­ness rea­sons to con­tinue to attend or to stop attend­ing a par­tic­u­lar show? […]

5 Tips for a Good Trade Show Team

By Logan Hartline – Monday, June 16, 2008

Let’s be hon­est: the thought of get­ting away from your desk for one, two, or even three days is an excit­ing propo­si­tion. No email, no tele­phone calls, no dead­lines. Just enjoy­ing the excite­ment and com­mo­tion of another trade show in a new city. What could be more per­fect?
Well, the per­cent­age of peo­ple who feel jazzed […]

Green Display Booth

By Teresa Drozak – Thursday, May 29, 2008

What is a “Green” Display Booth?
When think­ing “green” as it relates to a trade show booth, it means using mate­ri­als in your dis­play that are sus­tain­able, reusable, renew­able, reduces waste or uses less resources.
Manufacturers are devel­op­ing new prod­ucts con­tin­u­ously to sup­port sus­tain­able prac­tices.  The demand for these prod­ucts has prompted devel­op­ment of prod­ucts such as […]