Case Study

Objective:

DriverTech felt like their top of the line in-cab com­mu­ni­ca­tions sys­tem was fly­ing under the radar, but they knew their prod­uct was ready to take off. They asked for a trade show exhibit that would mark DriverTech as a major player in the truck­ing indus­try.

Solution:

A cus­tom exhibit that com­mu­ni­cated the DriverTech dif­fer­ence by uti­liz­ing large for­mat video that showed the DriverTech sys­tem in action. The 20×20 scal­able exhibit can trans­form into 10×20 or 10×10 based on the foot­print of the show.

20×20

10×20

10×20