events
Corporate events don’t have to just be about food and drinks. Wouldn’t it be better if you enhanced it with key messaging directed at those in attendance? We think so. And so do event attendees, who say that a positive event experience will result in a recommendation to others 98% of the time. Advent helps companies think through pre-event and post-event marketing, metrics, and every detail from start to finish.
Below, we invite you to see our work and how we think. Browse our events gallery. Read case studies for clarity and insight on how we make clients heroes. Then, check out our latest research and commentary on events.
Gallery
Case Studies
Blog
Immersive Marketing
By Bill Taylor – Thursday, July 24, 2008
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next event? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide […]
Pre-Event Planning Tips - Optimize Your ROI
By William Vaughan – Tuesday, July 22, 2008
2 Lessons In the Same Breath: The Importance of Pre-Event Planning and The Power of Event Based Marketing
Events are effective. Time and again studies have shown that face-to-face interaction is the most believable, authentic, and memorable form of contact with consumers. Our company recently conducted a snazzy event to introduce the partnership of two […]
2008 EVENT MARKETING TOUR
By Bill Taylor – Monday, July 21, 2008
The Next Big Thing
On October 9, 2008, style guru and virtual trend thermometer, Robyn Waters, stops in Nashville to tell us what’s hot in event marketing. She will turn your world upside down as we take a look at how to gauge fluid and often contradictory marketplace trends. As keynote speaker, she will take listeners on an insightful tour into the macro marketplace and into the minds of consumers. She challenges attendees to focus not just on “what’s next” but “what’s important” by looking at new ideas and products from ‘the inside out.’
Save The Date! The Event Marketing Innovation Tour is coming to Tennessee
By Todd Austin – Wednesday, June 11, 2008
The 2008 Event Marketing Innovation Tour will hit 9 cities this fall. Nashville has been selected as one of those cities, and Advent has the honor of hosting the event. Mark your calendar for October 9, 2008.
This year’s keynote presenter is Robyn Waters. Robyn was the Vice President of Trend, Design and Product Development for Target. […]
Viral Events: Create Word of Mouth Buzz
By Bill Taylor – Tuesday, June 10, 2008
Make a splash with Viral Events
A recent poll released by the Event Marketing Institute displays the significant viral impact created by events. Like concentric rings in a pond, the energy from your event spreads beyond the initial splash.
An article released in The Earth Times reports that the survey which included over 1,100 individuals found that: (Read the article)
— 78% of […]