events
Corporate events don’t have to just be about food and drinks. Wouldn’t it be better if you enhanced it with key messaging directed at those in attendance? We think so. And so do event attendees, who say that a positive event experience will result in a recommendation to others over 90% of the time. Advent helps companies think through pre-event and post-event marketing, metrics, and every detail from start to finish through event branding and design.
Below, we invite you to see our work and how we think. Browse our events gallery. Read case studies for clarity and insight on how we make clients heroes. Then, check out our latest research and commentary on events.
Gallery
Case Studies
Blog
Event Marketing At Sundance Film Festival
By Advent Results – Tuesday, February 3, 2009
Consistently, the Sundance Film Festival plays host to some of the most innovative event marketing campaigns on the planet. This year was no exception.
The festival attracts more than 46,000 visitors every year and reaches more than 400 million people worldwide. The Sundance Institute, which runs the festival, allows sponsors to occupy designated suites and either […]
Pop Up Shops: The New Horizon of Experiential Marketing
By Advent Results – Friday, January 30, 2009
A new article in Business Week notes the rise of ‘Pop Up Shops’ around the country. Ever watchful for a new way to connect with audiences, brand marketers have developed the concept of the ‘Pop up Shop,’ (a short running retail space strategically placed to be most accessible to the store’s core demographic). Mixing the […]
Trade Show — Consumer Electronics
By Advent Results – Thursday, October 30, 2008
If you are planning to showcase your company at a trade show, there’s a very good chance that at one point you will end up going through Las Vegas. From the Consumer Electronics Show in January with over 150,000 attendees to the National Finals Rodeo and The Cowboy Christmas trade show in December, there are […]
xmt-008: Interview with Robyn Waters [transcript]
By Todd Austin – Thursday, October 16, 2008
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 008: Interview with Robyn Waters]
Voiceover:
Welcome to Experiential Marketing Today.
[music]
Todd Austin:
Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage audiences with the authentic nature […]
A Company Taking ‘Green’ Into Their Own Hands.
By Advent Results – Tuesday, October 14, 2008
South by Southwest (abbreviated SXSW) is a film/business/music event that happens in early spring in Austin, Texas. Austin is a very actively “green” city with a variety of resources to cut down on a company’s carbon footprint. However, statistically festivals and events are never as green as they seem. Count in just the travel that […]
Green Event Inspiration: Jack Johnson on Tour
By William Vaughan – Thursday, August 21, 2008
Major events are notoriously eco – unfriendly affairs. Here is some inspiration from Jack Johnson to green up your events.
Singer-songwriter, Jack Johnson, was reared with a surfboard under his arm and sand between his toes on the paradisiacal North Shore of Oahu, Hawaii. While most of us are lucky just to have a […]
The Power of Positive Event Experiences
By William Vaughan – Wednesday, July 30, 2008
The Sword of Damocles and Event Marketing
Damocles was a flattering courtier in the court of Dionysius II of Syracuse during the 4th century BC. His story can help shed some light on a recent study conducted by the Event Marketing Institute concerning “The Power of Positive Experience.” One day Damocles exclaimed to Dionysius how […]
Outdoor Event Tips
By Linda Benthall – Monday, July 28, 2008
HAVE FUN, PLAY OUTSIDE
Whether you are a sponsor of the holiday 5k, a benefit walk or an outdoor craft/music fair or planning a huge company picnic, there are lots of great messaging options. Don’t leave impression to chance or wait till the day before to get ready. Your impact can be much more memorable! Check out […]
Immersive Marketing: Challenge Your Audience
By Bill Taylor – Thursday, July 24, 2008
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide […]
Pre-Event Planning Tips — Optimize Your ROI
By William Vaughan – Tuesday, July 22, 2008
2 Lessons In the Same Breath: The Importance of Pre-Event Planning and The Power of Event Based Marketing
Events are effective. Time and again studies have shown that face-to-face interaction is the most believable, authentic, and memorable form of contact with consumers. Our company recently conducted a snazzy event to introduce the partnership of two […]