Case Study

Advent helped Healthways capture the attention of C-level executives with a truly memorable event experience that presented the unique way they deliver Healthcare by comparing it to the unique way Harry Winston delivered the Hope Diamond to the Smithsonian.

Needs:

• Achieve intimate setting with VIP clients
• Attract and impress these guests attending the annual conference
• Communicate the importance and uniqueness of the way Healthways delivers Healthcare solutions

Solutions:

• Invitation-only event, held at the Smithsonian, extended to a small number of executives
• Theme “Hope Delivered” highlighted Healthway’s unique delivery system for healthcare
• Made comparison to the unique way Harry Winston originally delivered the Hope Diamond to the Smithsonian