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Experiential Marketing Today

Using Experiences to Engage Audiences in the Authentic Nature of a Brand

Welcome to the Experiential Marketing Today audio program. XMT is about finding ways to engage customers in the authentic nature of a brand. On this page you'll find the current episodes of the program, as well as show notes and resources for further discovery. You can listen to this free program using any of these methods:

• Click the "listen now" play button for any episode
• Download an episode to your computer using the "download" link
• Subscribe to the podcast or email version (see sidebar) to receive each new episode automatically

We welcome your comments and questions. You can send those to us using any of the following methods:

• Email: feedback@ExperientialMarketingToday.com
• Voice Comment Line: (615) 690-6796
• Use the comment link at the end of each episode's shownotes

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Episode 005: Service-based Marketing

Monday March 31, 2008

Listen Now...

Download: http://s3.amazonaws.com/xmt-podcast/xmt-005.mp3

Service-based Marketing. Given that authenticity, responsibility and stewardship are becoming increasingly important brand attributes, how do you balance the need for being able to measure a return on every corporate investment with making more than a token contribution to causes that matter?

In this episode, we'll discuss how some companies have found a way to do both, and get better returns than they would have gotten otherwise.

Show Notes

00:00 Introduction

02:09 Define Service Based Marketing

• It is NOT the marketing of a service
  
• It is performing some community service that is designed to create emotional ties to your brand 

03:31 Examples

• Nestle Waters
  
• Google Maps
• Pampers
• Tide

14:21 Why Should I Care?

• Authenticity
  
• Employee motivation
• Highly effective marketing
  

17.51 How to Implement a Service Based Marketing Program

• choose a service that has strong ties to your brand
• work with an established not-for-profit
• train your Brand Ambassadors
• Measure your return
• Use cross-channel promotion

22:20 Resources, Links, Comments

Additional Resources

• Full transcript of episode five
  
• Tide Loads of Hope video (Louisiana)
• Tide Loads of Hope video (California)
  
• Google Maps World Cleanup Day
• Arrowhead / Heal the Bay beach cleanup
  

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Comment

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Episode 004: Brand Ambassadors

Thursday January 31, 2008

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Download: http://s3.amazonaws.com/xmt-podcast/xmt-004.mp3

Brand Ambassadors. What are they? Why should I care? Employee, associate, ambassador, evangelist-- does it really matter what we call people? The short answer is yes, but not for the reasons you might think. show notes, comments and more...

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Episode 003: Experiential Office Space

Friday December 14, 2007

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Download: http://s3.amazonaws.com/xmt-podcast/xmt-003.mp3

In building your experiential marketing program, don't ignore your office space. When a customer visits your office, they're going to experience something, and often that experience is the critical first impression of your brand. The question is, do you control the experience, or is it on autopilot?

show notes, comments and more...

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Episode 002: Transforming Tradeshow Tactics into Experiential Excellence

Monday November 26, 2007

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Download: http://s3.amazonaws.com/xmt-podcast/xmt-002.mp3

show notes, comments and more...

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Episode 001: What is Experiential Marketing?

Wednesday October 31, 2007

Listen Now...

Download: http://s3.amazonaws.com/xmt-podcast/xmt-001.mp3

This show is about the theory and practice of using experiences to engage audiences with the authentic nature of a brand or company. We believe that it may be the most powerful tool marketers have, but it's also something of a mystery.

In this episode we'll define experiential marketing using metaphors and examples.

show notes, comments and more...

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