Experiential Marketing Today

007: The Event is the Middle

How do you get the most out of a marketing event? Extend it. If we treat the event as the middle, instead of as the finale, we find new opportunities to reach prospects.

In this episode, we’ll talk about specific ways to extend the reach of events through technology and word of mouth.

006: Interviews from the 2008 Experiential Marketing Summit

News, notes and trends from the 2008 Experiential Marketing Summit in Chicago. This episode includes interviews with Kerry Smith and Dan Hanover of Event Marketer and Event Design magazine, the organizers of the summit.

005: Service-based Marketing

Service-based Marketing. Given that authenticity, responsibility and stewardship are becoming increasingly important brand attributes, how do you balance the need for being able to measure a return on every corporate investment with making more than a token contribution to causes that matter?

In this episode, we'll discuss how some companies have found a way to do both, and get better returns than they would have gotten otherwise.

004: Brand Ambassadors

Brand Ambassadors. What are they? Why should I care? Employee, associate, ambassador, evangelist — does it really matter what we call people? The short answer is yes, but not for the reasons you might think.

003: Experiential Office Space

In building your experiential marketing program, don't ignore your office space. When a customer visits your office, they're going to experience something, and often that experience is the critical first impression of your brand. The question is, do you control the experience, or is it on autopilot?

002: Transforming Tradeshow Tactics into Experiential Excellence

001: What is Experiential Marketing?

This show is about the theory and practice of using experiences to engage audiences with the authentic nature of a brand or company. We believe that it may be the most powerful tool marketers have, but it's also something of a mystery.

In this episode we'll define experiential marketing using metaphors and examples.