Experiential Marketing Today

This show is about the theory and practice of using experiences to engage audiences with the authentic nature of a brand or company. We believe that it may be the most powerful tool marketers have, but it’s also something of a mystery.

In this episode we’ll define experiential marketing using metaphors and examples.

Click to Play:

[right-click to download: http://s3.amazonaws.com/xmt-podcast/xmt-001.mp3]

Show Notes

00:00 Introduction

00:57 What is Experiential Marketing?

01:40 Interviews with University Marketing Students (Ryan Smith)

03:14 Analysis (Todd Austin and Ryan Smith)

04:49 Discussion (John Roberson and Todd Austin)

• The Experience Economy by Pine and Gilmore
• Altoids pop-up stores
• Starbucks cups-on-cars

19:59 Textbook Definition of Experiential Marketing

20:38 Closing, Preview of Next Episode

Additional Resources

• Full Transcript of this Episode
• Article: What is Experiential Marketing?
• Article: Avoiding the Ralphie Moment (requires free registration)
• Wikipedia: Experiential Marketing