Experiential Marketing Today

In building your experiential marketing program, don’t ignore your office space. When a customer visits your office, they’re going to experience something, and often that experience is the critical first impression of your brand. The question is, do you control the experience, or is it on autopilot?

[right-click to download: http://s3.amazonaws.com/xmt-podcast/xmt-003.mp3]

Show Notes

00:00 Introduction

00:56 Experiential Office Space

03:53 Offices on Autopilot (5 stereotypes of bad office experiences)

• The “Beige” Office
• The “Dentist” Office
• The “50s” Office
• The “Sterile” Office
• The “Law” Office

05:17 Two Good Examples

07:21 Five Questions to Determine if You Need a Branded Environment

• Do customers or prospects visit your facility?
• Do you need to make your mission, vision or values clear to visitors?
• Do you need your employees to be ambassadors of your brand?
• Are you growing rapidly?
• Are you trying to sell your business or raise a round of financing?

11:58 How to Create a Branded Environment

• Who visits your facility that you want to influence?
• What action do you want them to take?
• What are your brand standards and messaging elements?
• Put on your creative hat and apply the messages to the space

16:34 Two Examples

• Private-label publishing company
  • Gallery
  • “Greeking” text (Wikipedia)
• Tech company
  • Gallery

24:18 Resources, Links, Comments

Additional Resources

• Full transcript of episode three
• Site: LobbyMakeover.com