Experiential Marketing Today
008: Interview with Robyn Waters
by Todd Austin
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Robyn Waters, former VP of Trend, Design and Product Development for Target and author of the book The Hummer and The Mini, speaks with Todd Austin about the role of design in event marketing.
Show Notes
00:00 Introduction
01:55 Interview with Robyn Waters
02:07 The Importance of Design
- Target’s 3 Secrets to Success
04:24 Examples of Design in Action
- Philippe Starck Sippy Cup
Sippy Cup
- Michael Graves Toilet Brush
Toilet Brush
- Michael Graves Tea Kettle
Tea Kettle
06:48 The Connection between Design and Event Marketing
08:11 The Current State of Event Design
08:53 How to Find More Information about Robyn
- RW Trend website: http://www.rwtrend.com/
- Robyn’s Newsletter: http://rwtrend.com/section01/trend_newsletter.php
09:24 Closing Comments, Resources, and Contact Info
Additional Resources
- Full transcript of episode eight
- Event Marketing Innovation Tour (hosted by the American Display Alliance)
- Amazon: The Hummer and The Mini: Navigating the Contradictions of the New Trend Landscape
- Amazon: The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next
- Amazon: The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
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October 16th, 2008 at 9:30 am
[…] audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 008: Interview with Robyn Waters] […]