Experiential Marketing Today
009: Design with Heart by Robyn Waters
by Todd Austin
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Robyn Waters, former VP of Trend, Design and Product Development at Target and author of the book The Hummer and The Mini, was the keynote presenter at the 2008 Event Marketing Innovation Tour. This episode is from her presentation at the Musicians Hall of Fame in Nashville, TN, on October 9, 2008.
Show Notes
00:00 Introduction
01:38 About Robyn Waters
02:53 Design with Heart
06:26 The State of the Market
08:41 The Contradictory Consumer
09:37 The State of Innovation
23:05 Design with Heart
23:36 Designing a Product with Heart
34:20 Designing a Service with Heart
37:25 Designing an Experience with Heart
46:19 Designing a Marketing Message with Heart
53:45 Designing a Corporate Mission with Heart
58:53 Closing Comments
60:40 Q&A
62:56 More information, resources, and feedback
Additional Resources
- Full transcript of episode nine
- Event Marketing Innovation Tour (hosted by the American Display Alliance)
- Amazon: The Hummer and The Mini: Navigating the Contradictions of the New Trend Landscape
- Amazon: The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next
- Amazon: The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
- RW Trend website: http://www.rwtrend.com/
- Robyn’s Newsletter: http://rwtrend.com/section01/trend_newsletter.php
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October 23rd, 2008 at 1:16 pm
[…] audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 009: Design with Heart by Robyn Waters] […]