Experiential Marketing
The difference between regular marketing and experiential marketing is like the difference between watching a kiss and being kissed. One is much more personal and memorable, creating an unforgettable experience for those involved. Advent helps businesses engage audience with a key message through face-to-face, highly experiential encounters.
Advent approaches experiential marketing with three core techniques and services; custom exhibit design, brand spaces, and events. Below you can find imagery, case studies, and commentary on all three services.
Gallery
Case Studies
Blog
Advent makes the Inc. 5000 list
By Luke Flener – Wednesday, August 20, 2008
Inc.com announced Advent as a member of its Inc. 5000 list which was released today and tracks rapidly growing companies and identifies what they do and why they are growing. This year’s list measures revenue growth from 2003 through 2006 of privately held and independent U.S. based companies. Advent also garnered a no. 24 ranking […]
Trade Show Studies 101 - Homework 1.1
By Brennan Curtis – Friday, August 15, 2008
Here are some questions to help you find the answers. Print these questions and write down your answers before deciding which shows to attend.
Click here for the Trade Show Studies 101 Download (PDF).
1. Identifying Shows. Do the trade shows you currently attend maximize your effectiveness? Are there other trade shows that would serve you better […]
History Taps the Power Experiential Marketing: Gettysburg’s New Battle Plan
By William Vaughan – Wednesday, August 13, 2008
The park has spared no ingredients cooking up a fine experiential dish for hungry consumers. Multimedia and technology have been leveraged into making the park more attractive. They’ve made good use of star power. You might recognize voice-overs by Morgan Freeman and Sam Waterston. They have replaced heavy content laden exhibits with music and visually stimulating exhibits.