Experiential Marketing

The dif­fer­ence between reg­u­lar mar­ket­ing and expe­ri­en­tial mar­ket­ing is like the dif­fer­ence between watch­ing a kiss and being kissed. One is much more per­sonal and mem­o­rable, cre­at­ing an unfor­get­table expe­ri­ence for those involved. Advent helps busi­nesses engage audi­ence with a key mes­sage through face-to-face, highly expe­ri­en­tial encounters.

Advent approaches expe­ri­en­tial mar­ket­ing with three core tech­niques and ser­vices; cus­tom exhibit design, brand spaces, and events. Below you can find imagery, case stud­ies, and com­men­tary on all three services.

Blog

Advent designs and fabricates Mississippi State Baseball Locker Room

By Luke Flener – Tuesday, December 15, 2009

After under­go­ing an expan­sion of their locker room facil­ity, Coach John Cohen wanted to more accu­rately relay the sto­ries and dreams of base­ball at Mississippi State University.
Advent, in col­lab­o­ra­tion with MSU base­ball lead­er­ship, was able to cre­ate a space that inspires play­ers and recruits by rec­og­niz­ing play­ers of the past along­side a College World Series […]

Texas A&M — The Association of Former Students Case Study now up

By Luke Flener – Tuesday, November 10, 2009

Our recent work for the alumni cen­ter at Texas A&M is now on dis­play in brand spaces case study sec­tion.
Click here to see it!

Martin Methodist College case study

By Luke Flener – Thursday, September 17, 2009

Advent recently helped Martin Methodist College with ren­o­va­tions to their fine arts cen­ter.
See the case study here.