Advent Blog

Episode 4 of our free audio pro­gram is up. If you sub­scribe to the pod­cast, your copy should down­load auto­mat­i­cally. Otherwise, you can lis­ten to the pro­gram directly from the Experiential Marketing Today main page.

This episode is on the con­cept of Brand Ambassadors. A crit­i­cal, but oft-overlooked, ele­ment of any expe­ri­en­tial mar­ket­ing pro­gram is the influ­ence peo­ple have on other peo­ple. All of the care­fully crafted mar­ket­ing work that we do can be undone in a flash by a poorly trained rep­re­sen­ta­tive of our brand.

This episode pro­vides a frame­work for build­ing your brand ambassador-focused train­ing pro­gram. We hope you find it use­ful. As always, we wel­come your comments.