Advent Blog

On the way to work this morning I saw two creative expressions on cars that really made an impression.   

First, there was a bumper sticker that said:  “More Wag. Less Bark.”  What great advice to those of us who use exhibits, events and environments to profitably grow businesses!  So often we let our marketing and messaging get so loud, so feature intense that we forget that the benefit to the customer is as important as the wag is to the dog lover.  What would happen if we “attracted” or “charmed” prospective customers with key messages and overtures that connected with them emotionally — that are relevant and meaningful to them? 

Then I saw this car that was covered in three large lost dog posters. I guess this dog owner said to herself, “What means do I have? How can I get my message out? What will capture people’s attention? ~ On one hand, it was very sad to think that the driver of this car had probably lost its tail-wagging friend.  On the other, it served as a very positive and noteworthy example. This dog owner was so passionate about her dog, and now her cause of finding the lost dog, that she posted her message in an unusual yet effective place – her moving car. I don’t recall ever having seen something like this before. She definitely made an impression! 

What great examples to those of us who market our brands through face-to-face encounters!