It was a great project, and one that we are really proud of. See it here.

Advent, in col­lab­o­ra­tion with MSU base­ball lead­er­ship, was able to cre­ate a space that inspires play­ers and recruits by rec­og­niz­ing play­ers of the past along­side a College World Series nod to the future. The new MSU Baseball Locker Room is all about America’s favorite pas­time — Bulldog style.

See the photos here.

Advent, in collaboration with MSU baseball leadership, was able to create a space that inspires players and recruits by recognizing players of the past alongside a College World Series nod to the future. The new MSU Baseball Locker Room is all about America’s favorite pastime — Bulldog style.

Click here to see it!

See the case study here.

A former gymnasium is now the Gault Fine Arts Center. The center showcases MMC’s commitment to fine arts and their status as a Steinway School.

Advent created a wall-mounted, custom-fabricated piano piece to anchor the lobby of the space. Large format imagery and text panels give the lobby a museum-flare, and pay tribute to those who made the space possible, and the history of MMC.

For photos, check out the case study.

Advent helped by designing and fabricating large-format, breathable banners that transform different areas of the stadium. The banners, along with new coach Dan Mullen, are revitalizing the Bulldog spirit.

The Inner Lip

West Side

Fan Ramps

The CMA Music Fest is the place to be for everything country music. CMT wanted to make a great showing, and asked Advent to help them display their brand with a custom exhibit that included a stage, a red carpet, and one big set of vehicle graphics.

Solutions

Advent helped CMT by designing a custom exhibit with opportunities for large format graphics that promoted the CMT Music Awards. The cubed design allowed CMT to present the images of many artists. The center of the custom exhibit housed a “photo op” stage complete with a CMT branded backdrop. Custom vinyl flooring gave the booth just the finishing touch it needed.

New Mississippi State Head Football Coach Dan Mullen wanted to create energy and excitement about his football program. To do this, MSU needed to update the football offices and locker room to reflect the heritage of the MSU program, as well as Coach Mullen’s vision for his new team. The offices needed to speak to recruits and their families about the value of being a part of the MSU football tradition. The program also needed the updates to comply with their new athletic logo standards.

Solutions

Advent helped Mississippi State by stamping their football facilities with Coach Mullen’s vision, helping to tell the story of what MSU football means to its players, coaches, students, and fans. By implementing inspiring messaging and telling unique stories (like the famous “Dawg Walk”), Advent was able to convey the MSU tradition and vision throughout the premise.

(Premlimary pictures…)

FOOTBALL OFFICES

MISSISSIPPI STATE FOOTBALL LOCKER ROOM

Here’s a sneak peak of some of the brand space transformations. We’ll have a full case study up soon.

*UPDATE: Case Study found here.

JA Integrated Thinking is a Nashville-based advertising agency that asked Advent to help them with their new space. The case study can be found here.

We’ve also uploaded the Lipscomb University Dining Hall. Lipscomb wanted their dining hall to reflect the institutions’ commitment to their students. Check it out here.

JA Integrated Thinking works with some of the biggest brands in the world in fast food, banking, sports and entertainment industries. JA asked Advent to develop a space that reflects their commitment to their clients and their commitment to creativity.

Solutions:

Advent helped JA fabricate their brand space by using different elements and textures, helping JA tangibly express who they are and what they do at every turn. Words to describe the JA brand appear immediately as you step off the elevator. To the left of the lobby, JA’s clients are highlighted with clear stand off panels as the drop shadow of the logo falls on the wall for a dimensional effect.

Lipscomb asked Advent to create a better dining experience for students, faculty, and visitors to the university. They also wanted to use the dining hall as a place for key messaging, and a showcase of what their campus is all about.

Solutions:

Advent delivered Lipscomb a dining hall makeover that truly expressed the Lipscomb brand. The Spirit of Lipscomb banners showcase the major commitments Lipscomb has made to its students and staff. A wall of memories serve as conversation starters as they express campus traditions and great moments. Advent also helped with wayfinding to create a more controlled and informative serving environment.

They owned an exhibit and all they knew how to do was take their big, heavy exhibit to the tradeshow. The cost of ownership was weighing them down. Every time they wanted to use the exhibit, they had to pay the cost of pulling it from their exhibit house’s inventory, then prepping it, repacking it, loading it up, and shipping it to the show site where one more cost was incurred called drayage, or material handling.

That whole budget for using the exhibit for one show, complete from their storage at their exhibit house all the way through installation and dismantle, was $60,000.

Advent performed an audit of that strategy and explained to the publishing company that they could save them money and still present the same brand presentation.

Advent was able to cut that budget almost in half and do a similar exhibit using our rental inventory in the same show city where the exhibitor had a show for $32,000. That’s a savings of $28,000. That money went right to the bottom line.

Check out the pictures below. (The brand name on the booth has been blurred out.)

For a typical buyer from a mid-sized firm who is attending a tradeshow, the pens, notebooks, and mouse-pads given out at the event often distract from his main focus: to find quality suppliers. What matters to him isn’t the best gift he receives (pens get jammed in a cup on the desk and mouse-pads thrown in a supply closet) but the time he has to interact face to face with potential suppliers, which makes all the difference.

According to the Center for Exhibition Industry Research (CEIR), face-to-face interaction has significant value when attempting to guarantee ROI from a tradeshow. In a recent study published in November, the CEIR shows that 76% of attendees rate face-to-face interaction with potential vendors and suppliers as very or extremely important in performing their job. Buyers want to see that the staff sent to man the booth is educated and knowledgeable about the product. Buyers want to know if you can tell them some exceptional uses for a product, or some common ones they come across yet. How much do you know, and how do you convey that to the buyer.

Another huge factor in convincing buyers of your company’s worth is how you integrate  all of the elements of your tradeshow “performance”.  How are you integrating advertising, sponsorships, and hospitality functions into the exhibition marketing mix? How do those fit with your pre-show promotion, at-show hospitality, and staff training? Is your staff friendly? Do buyers stop at your booth because you bought them coffee this morning? What are you doing to stand out and how are you showing that every move you make is part of a concerted effort to prove your worth to the buyer? All good questions to ask yourself when you are putting together your tradeshow presence.

Consistently, the Sundance Film Festival plays host to some of the most innovative event marketing campaigns on the planet. This year was no exception.

The festival attracts more than 46,000 visitors every year and reaches more than 400 million people worldwide. The Sundance Institute, which runs the festival, allows sponsors to occupy designated suites and either interact with guests or showcase products. This year, no less than 10 “Official Venues” maintained a presence at the festival. Below, are three that stood out among the rest:

This year, Ray Ban stepped up its sponsorship activities by not only sponsoring the Visionary Award event (which went to Ewan McGregor) but also engaging consumers on the street. Street teams engaged festival-goers and Park City locals with postcard invitations encouraging them to visit one of three branded “Confession Booths” where they could play Truth or Dare. At the booths, consumers could jump inside, put on a pair of Ray-Ban sunglasses and answer Truth or Dare-style questions in a 15– to 30-second video that would be uploaded to ray-ban.com. Booth visitors received a photo strip with six photos and a code directing them to the site to check out the video. Further, ten Ray Ban branded taxis patrolled the streets equipped with cameras and offered free rides, plus another shot at entering the contest to anyone willing to play truth or dare on camera.

Microsoft filled a house with cutting edge digital video equipment and opened the venue to the public. Each day, The Microsoft House allowed visitors to see how HDi is transforming the way we watch and make movies. See for yourself the full capability of high definition video and audio, and the advanced viewing features and interactive capabilities of HDi.

Fred Segal stood out from all the other storefronts offering free gifts to the celebrities by providing their most sought after items (including Kerastase hair care products) in abundance. Everyone from Tara Reid to Tom Anderson of Myspace stopped by the store’s location on Main Street to pick up the gifts and the initiative was hailed as the best in recent memory.