http://www.adventresults.com Mon, 22 Jun 2009 19:26:52 +0000 http://backend.userland.com/rss092 en Objective The CMA Music Fest is the place to be for everything country music. CMT wanted to make a great showing, and asked Advent to help them display their brand with a custom exhibit that included a stage, a red carpet, and one big set of vehicle graphics. Solutions Advent helped CMT by ... http://www.adventresults.com/general/cmt-shows-off-custom-exhibit-at-cma-music-fest/ Objectives New Mississippi State Head Football Coach Dan Mullen wanted to create energy and excitement about his football program. To do this, MSU needed to update the football offices and locker room to reflect the heritage of the MSU program, as well as Coach Mullen's vision for his new team. The ... http://www.adventresults.com/brand-spaces/mississippi-state-brands-football-facilities/ With a new coach and a new attitude, Mississippi State Football wanted a facilities update to reflect their new personality. Here's a sneak peak of some of the brand space transformations. We'll have a full case study up soon. *UPDATE: Case Study found here. http://www.adventresults.com/general/mississippi-state-football-updates-locker-room-football-offices/ Just wanted to point out 2 new case studies up on the brand spaces portion of adventresults.com. JA Integrated Thinking is a Nashville-based advertising agency that asked Advent to help them with their new space. The case study can be found here. We've also uploaded the Lipscomb University Dining Hall. Lipscomb wanted ... http://www.adventresults.com/general/new-brand-space-case-studies/ Objectives: JA Integrated Thinking works with some of the biggest brands in the world in fast food, banking, sports and entertainment industries. JA asked Advent to develop a space that reflects their commitment to their clients and their commitment to creativity. Solutions: Advent helped JA fabricate their brand space by using different elements ... http://www.adventresults.com/brand-spaces/ja-recieves-new-brand-space-from-advent/ Objectives: Lipscomb asked Advent to create a better dining experience for students, faculty, and visitors to the university. They also wanted to use the dining hall as a place for key messaging, and a showcase of what their campus is all about. Solutions: Advent delivered Lipscomb a dining hall makeover that truly expressed ... http://www.adventresults.com/brand-spaces/dining-hall-gets-served-a-taste-of-design/ Advent recently had the opportunity to help a publishing company with a 20 x 30 exhibit. They owned an exhibit and all they knew how to do was take their big, heavy exhibit to the tradeshow. The cost of ownership was weighing them down. Every time they wanted to use the ... http://www.adventresults.com/general/cutting-tradeshow-costs-a-case-study/ Tradeshows are not just about the giveaways. Shopping for trinkets to give potential customers is often an overwhelming experience, but there is more to increasing your return-on-investment from tradeshows than just odds and ends for people to throw away. For a typical buyer from a mid-sized firm who is attending a ... http://www.adventresults.com/trade-shows/increasing-your-tradeshow-roi/ Consistently, the Sundance Film Festival plays host to some of the most innovative event marketing campaigns on the planet. This year was no exception. The festival attracts more than 46,000 visitors every year and reaches more than 400 million people worldwide. The Sundance Institute, which runs the festival, allows sponsors to ... http://www.adventresults.com/brand-spaces/event-marketing-at-sundance/ Objective: Lipscomb University asked Advent to create an engaging brand space for the College of Pharmacy in their newly renovated Burton Building. With the pharmacy school celebrating its first class, they wanted to develop a space that communicated the vision of the school. Solution: Advent designed an interactive welcome wall in the lobby ... http://www.adventresults.com/brand-spaces/lipscomb-university-college-of-pharmacy/ A new article in Business Week notes the rise of ‘Pop Up Shops’ around the country. Ever watchful for a new way to connect with audiences, brand marketers have developed the concept of the ‘Pop up Shop,’ (a short running retail space strategically placed to be most accessible to the ... http://www.adventresults.com/experiential-marketing/pop-up-shops-the-new-horizon-of-experiential-marketing/ Exhibiting at a trade show is the best way to connect to with your consumers through event marketing. Trade shows give you the opportunity to not only show your product or describe your service, but also create that all important first impression. A Simmons Marketing Research Bureau study has found ... http://www.adventresults.com/trade-shows/the-value-of-tradeshows/ We at Advent like to think of ourselves as experts in experiential marketing, and if there ever was a time to dive into that world, this would be it. Marketing on a whole has taken a more personal, casual turn in the last year or so, encouraging you as a ... http://www.adventresults.com/general/experiential-marketing-in-2009/ D1 Sports Fitness asked Advent to design and fabricate branding elements for their Little Rock location. The goal was to clearly define the D1 brand and communicate it through elements that could easily create brand awareness. Advent designed various treatments and methods to implement the D1 brand into their Little Rock ... http://www.adventresults.com/general/d1-little-rock-highlights-advents-brand-spaces-work/ Apple's recent announcement that 2009 would be its last appearance at the annual MacWorld show has sparked much hand-wringing and speculation. After all, MacWorld has been the platform of choice for many of Apple's most famous product launches, including the iPhone at the 2007 show. The coincident announcement that Steve Jobs, ... http://www.adventresults.com/trade-shows/apple-macworld-and-the-consumer-electronics-show-ces/ Have you had a chance to check out our experiential marketing gallery yet? In it you’ll find some of our work when it comes to custom exhibit design, events, and brand spaces. If you are in the market for any of these things, take a good look through our gallery ... http://www.adventresults.com/experiential-marketing/our-gallery-of-experiential-marketing/ With the 2009 North American International Auto Show underway, it is time to recognize the showcase as one of the worlds biggest displays of event marketing. The North American International Auto Show began in 1907 at Beller's Beer Garden at Riverside Park. Since then, it has taken place every year except ... http://www.adventresults.com/trade-shows/the-north-american-international-auto-show-showcase-for-event-marketing/ Somewhere around the age of 36, Howard Gossage fell into the field of advertising. His first job was at San Francisco's Brisacher, Wheeler and Staff. Of his hiring, he noted, "I got into advertising, actually, because there wasn't anything else I knew how to do.” While there, he would rise ... http://www.adventresults.com/experiential-marketing/howard-luck-gossage-pioneer-of-experiential-marketing/ The Consumer Electronics Show kicked off in Las Vegas this week, and is America’s largest trade show. With 2,700 exhibitors in 1.7 million square feet of exhibit space, you could spend days exploring all that the CES vendors have to offer. Here’s a very cool list of just some of ... http://www.adventresults.com/custom-exhibit-design/2009-consumer-electronics-show/ Now that the holiday season is mostly behind us, it is time to look forward to a great 2009. While many in the media might be talking about the “dismal” economy, the show must go on, in business and otherwise. There are still plenty trade shows out there to be ... http://www.adventresults.com/general/2009-events/