Advent Blog

One of the most effec­tive, but often over­looked, tools in an expe­ri­en­tial marketer’s bag is the mes­sag­ing poten­tial of their phys­i­cal office space. It is the expe­ri­ence that is most under our con­trol, but many leave it on autopilot.

In September of 2007, Advent hosted a sem­i­nar on this topic. We video­taped it mainly for our own inter­nal pur­poses, but we thought the con­tent may be help­ful to other folks.

We’ve bro­ken the sem­i­nar into seven seg­ments, the longest of which is about 10 min­utes, and placed them on YouTube. You can read more about the sem­i­nar on the LobbyMakeover.com sem­i­nar page. Here are the direct links to the seg­ments on YouTube:

1. Introduction (4:08)
2. Branding (8:29)
3. Experiential Marketing (7:35)
4. Advent’s Involvement (10:09)
5. Case Studies (8:40)
6. Tools You Can Use (7:26)
7. Tactics (4:47)