Case Study

Objective

The CMA Music Fest is the place to be for every­thing coun­try music. CMT wanted to make a great show­ing, and asked Advent to help them dis­play their brand with a cus­tom exhibit that included a stage, a red car­pet, and one big set of vehi­cle graphics.

Solutions

Advent helped CMT by design­ing a cus­tom exhibit with oppor­tu­ni­ties for large for­mat graph­ics that pro­moted the CMT Music Awards. The cubed design allowed CMT to present the images of many artists. The cen­ter of the cus­tom exhibit housed a “photo op” stage com­plete with a CMT branded back­drop. Custom vinyl floor­ing gave the booth just the fin­ish­ing touch it needed.