Advent Blog

Definition of Experiential Marketing

by Todd Austin

Here is the def­i­n­i­tion of expe­ri­en­tial mar­ket­ing that we work from:

Experiential Marketing con­nects audi­ences with the authen­tic nature of a brand through par­tic­i­pa­tion in per­son­ally rel­e­vant, cred­i­ble and mem­o­rable encounters.

Whereas tra­di­tional mar­ket­ing has focused on mass com­mu­ni­ca­tion using ratio­nal, left-brain directed per­sua­sion, expe­ri­en­tial mar­ket­ing focuses on mak­ing a per­son­al­ized con­nec­tion using emo­tional, right-brain directed involvement.

This entry was posted on Tuesday, October 30th, 2007 at 12:03 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Definition of Experiential Marketing”

  1. 001: What is Experiential Marketing? | Advent Says:
    July 8th, 2008 at 4:08 pm

    […] 19:59 Textbook Definition of Experiential Marketing […]

  2. Craig Wilde Says:
    June 29th, 2009 at 6:57 am

    My def­i­n­i­tion:

    Experiential Marketing is a directed, engag­ing, cre­ative inter­ac­tion between a prod­uct or ser­vice and con­sumer. With the pur­pose of enhanc­ing, dri­ving or direct­ing the per­cep­tion of the prod­uct or ser­vice and the objec­tive of increas­ing sales or adding per­cep­ti­ble value to the prod­uct or service.

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