Advent Blog

People don’t deny the old saying “You never get a second chance to make a first impression”, but have you thought about it in relation to your lobby? If not, allow us to give you some questions to ponder in order to decide if a lobby makeover is the right approach for you and your company. The most basic rule of thumb is to consider the people who enter your facility – your prospective and existing customers, vendors and employees – and ask yourself the following questions:

1. Do customers and prospects visit your facility?  If so, what is their first impression when they enter?  Can you say with confidence that your space communicates to them who you are and what you do?

2. Is differentiating yourself from competitors critical for success?  Strong branding and displaying key messages help to separate you from your competitors.  Give them an easy way to remember what you do and why you do it better than the competition.

3. Do you need to clearly communicate your mission, vision and values?  This is critical for both your clients and employees.  Clients will be able to immediately recognize areas where you can meet their needs.  Daily exposure to these messages helps equip employees in their roles within the company.

4. Do you need your employees to be ambassadors of your firm’s key message?  Reinforcing key messages will help employees focus on these when communicating with outside contacts.

5. Does rapid growth challenge your ability to communicate your identity to new customers, employees and vendors?  Your office space can help keep employees and visitors up-to-date on new projects, publicity, and capabilities. 

By asking yourself these 5 questions, you can quickly tell if your office space is a candidate for a lobby makeover.  For more information about lobby makeovers, visit our dedicated website www.lobbymakeover.com.  For help with these questions or any others you may have, please contact us at info@adventresults.com or 615-742-3355.

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