Advent Blog

When I was growing up, there was a website called "hotornot.com".  People thought it was fun to put a picture on the web because then other visitors would rate their "hotness". Of course, you could do the same for other people. After awhile, you had an average rating of how "hot" you were.  People would bookmark the "hot" people and those were the ones who left a lasting impression on everyone's minds.

This same principle can be applied to a trade show floor.  Does your tradeshow display receive a 5 for an average score on the floor.  Will anyone leave your booth thinking, "Wow, that was a different booth! I'll never forget that"?

If you agree that a main purpose of trade shows is to make a lasting impression on potential or current clients, then you need to find a way to differentiate ourselves from the pack.  As silly as a website is for showing which person stands out, a hot booth in a trade show can make or break the amount of return you receive on your investment.

The next time you are designing of setting up your booth, ask yourself, is this hot or not?