Advent Blog

We’re mar­ket­ing pro­fes­sion­als, and a lot of our cus­tomers are mar­ket­ing pro­fes­sion­als. One would expect that we could all keep a fun­da­men­tal con­cept like man­ag­ing mul­ti­ple impres­sions at the fore­front. It must be human nature to occa­sion­ally get bogged down in a sin­gle detail. 

In our case, the “sin­gle detail” is often the trade show dis­play. Granted, it’s an impor­tant detail, deserv­ing care­ful plan­ning and atten­tion. However, we all know that the one big impres­sion made by that booth would be much stronger if there were sev­eral smaller impres­sions lead­ing up to it, and sev­eral more fol­low­ing after it.

Some of our best, most reward­ing work has been when we’re brought in to help a com­pany with pre– and post-show mar­ket­ing. Amazing results can come when the small mar­ket­ing pieces are added to the big booth experience.