Advent Blog
Relax! Let Tradeshow Professionals Take Stress Out of Your Day
by Jon Henshaw
Does managing your tradeshow schedule stress you out? We see a lot of marketing managers running around like crazy to get everything ready for a show. They have to spend so much time managing pre-show logistics and details that they can’t think about making the show itself a success until they get there. However, this modus operandi is a formula for stress instead of success!
What if you had an assistant who could focus on taking care of all of the logistics for you? What if you didn’t have to worry about space reservation, show book/forms, shipping, drayage, installation & dismantle labor, interfacing with tradeshow services and dealing with union requirements? You would then be free to focus on strategy, messaging, lead capture and follow-up; the areas that are crucial to your firm’s success. Now that would take some stress out of your life!
Most marketing teams don’t have the budget for another assistant devoted to tradeshows – that’s where we come in. We are tradeshow professionals who deal with these industry issues every day. We know the ins and outs of working with tradeshow service providers, filling out the forms and handling all the dirty details. With our experience, we can likely save you money by meeting early-bird discounts and utilizing show contractors. We handle complete turn-key show management for many of our clients – everything from storage and maintenance of display properties, show schedule management, photographic inventory, to completion of show forms and setting up show labor… You can use us as-needed when you’re in a crunch, or set us up to be your tradeshow assistant.
Interested in finding out more about having a relaxing and successful trade show experience? Contact us for a consultation! Let us focus on the behind-the-scenes details of getting all the pieces and parts where and when you want them while you focus on the things that make you successful.

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