Advent Blog

Whether you are going to one or 10 trade shows or have a 10×10 or a 30×50, here are sev­eral tips to max­i­mize the dol­lars you’ve set aside for this mar­ket­ing initiative:

Register early ~ Exhibitors can usu­ally save 20% by reserv­ing their booth space before the ear­li­est deadline. 

Book show ser­vices early ~ You can save an aver­age of 30% by sched­ul­ing ser­vices like labor, car­pet, and elec­tric­ity by the advance/discount dates.

Plan early ~ Avoid rush fees and order­ing on the show floor by allow­ing enough time for “nor­mal pro­duc­tion” booth and graphic dead­lines. You will save on pro­duc­tion costs and elim­i­nate “overnight” shipping.

Ship early ~ Sending your booth to the Advanced Warehouse skirts the pos­si­bil­ity of your freight com­pany billing you to wait in line to unload at the show dock. If your booth is small enough to send via Fedex or UPS, you will save a lot by using “ground” instead of an expe­dited service.

Roll in, roll out ~ Those of you in the 10×10 and 10×20 cat­e­gories can avoid mate­r­ial handling/drayage charges by bring­ing your dis­play in with you.