Advent Blog

Why is corporate America so concerned about staying on top of emerging trends in business? A Google search for “new business trends” produces 238,000,000 results. Those numbers speak to the value placed on and demand of this knowledge. However, do these trends really have a valuable impact on commerce? Absolutely, we are living in a society that changes in an extremely rapid fashion. A recent article by Andre Janisch, a senior writer for Entrepreneur Zone speaks to the value of trends: http://www.businessseek.biz/article-directory/article-121.html. 

Understanding trends not only shows increases in net profit, it also helps to establish your business as an expert in your area of practice. Monster brands are willing to pour countless dollars into tracking and understanding these trends. Financial analysts continually justify the cost of their implementation.  

I urge you ~ don’t be afraid to follow a trend. It may take your business to the next level. As a marketing firm, one of the trends that we understand and continue to study each day is “experiential marketing.” This involves marketing in a tangible fashion or selling your product or service in a face-to-face encounter. In a marketing-saturated world, this face-to-face experience is truly valued. This trend has completely transformed the framework and core values of our firm. Check out goggle’s new trend awareness service, at www.google.com/trends.